Adweek names Michael and Andrew Katz Marketing Technology Trailblazers

This week, two of our co-founders, Michael and Andrew Katz, were recognized by AdWeek for their extraordinary contributions to the world of marketing technology.

It’s a big honor.

The list is comprised of 26 top executives from IBM, Oracle, Salesforce, Adobe, Moat, and others. From a vast universe of 5,000-plus companies, these represent the forward-thinking women and men who are rapidly reimagining marketing and advertising technology (since major cloud players are increasingly blurring the line), pitching a new world order where CRM and digital ads work hand in hand. In its first-ever edition of MarTech Superstars, mParticle’s own receives a salute from Adweek as leading figures and trailblazers in the burgeoning field of martech.

Prior to founding mParticle, Michael and Andrew started Interclick, growing it organically into a public company eventually acquired by Yahoo. As the article states, they started mParticle in 2012 and have been working closely with brands like NBC, Jet.com/Walmart, Bleacher Report, Airbnb, and Spotify to manage their identity-based customer data across channels for more holistic consumer segments.

Check out the full article on Adweek.com here.