News

Employers offer "pawternity" benefits to attract animal lovers

CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.

How Direct-to-Consumer Brands Are Upending Marketing

By taking advantage of new data streams, DTC companies have built personalized customer relationship strategies that are responsive to every consumer interaction — regardless of where it occurs.

CDP Deployment, part 1: Getting off to the right start

This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.

Everyone wants to be a CDP. Here's who is.

While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.

What is privacy by design? A deeper dive into this GDPR requirement

Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.

GDPR introduces a new job position: The data protection officer

IAPP says that as many as 75,000 DPOs may be required worldwide to comply with the regulation.

New report: Number of Customer Data Platforms doubled in the last year

The CDP is gaining steam, as more mDMPs join the market.

The MarTech Minute: mParticle/Drawbridge

The companies say the alliance will give brands, developers and publishers a simplified workflow to enhance and extend their customer data by leveraging Drawbridge’s Connected Consumer Graph.

How to beat the mobile SDK tax

Learn how you can use SDKs to add capabilities to your app without having to pay for it later.

Do I need a CDP? What kind?

But you’re still wondering whether CDP is the right solution for you. Why not a CRM or a Marketing Cloud that lets you do all that in other ways? This article helps you explore if you need a CDP and what kind.

Urban Airship and mParticle deepen integration to form strategic partnership

Urban Airship, the leading mobile engagement platform, and mParticle, the leading data platform for mobile apps, today announced a strategic partnership to make real-time, user-centric mobile data immediately actionable across a wide range of business systems.

mParticle now supports Roku

mParticle has introduced support for Roku to help collate customer data