mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
Everyone wants to be a CDP. Here's who is.
While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.
What is privacy by design? A deeper dive into this GDPR requirement
Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.
GDPR introduces a new job position: The data protection officer
IAPP says that as many as 75,000 DPOs may be required worldwide to comply with the regulation.
New report: Number of Customer Data Platforms doubled in the last year
The CDP is gaining steam, as more mDMPs join the market.
The MarTech Minute: mParticle/Drawbridge
The companies say the alliance will give brands, developers and publishers a simplified workflow to enhance and extend their customer data by leveraging Drawbridge’s Connected Consumer Graph.
How to beat the mobile SDK tax
Learn how you can use SDKs to add capabilities to your app without having to pay for it later.
Do I need a CDP? What kind?
But you’re still wondering whether CDP is the right solution for you. Why not a CRM or a Marketing Cloud that lets you do all that in other ways? This article helps you explore if you need a CDP and what kind.
Urban Airship and mParticle deepen integration to form strategic partnership
Urban Airship, the leading mobile engagement platform, and mParticle, the leading data platform for mobile apps, today announced a strategic partnership to make real-time, user-centric mobile data immediately actionable across a wide range of business systems.
Drawbridge and mParticle announce partnership
Drawbridge and mParticle have come together to offer companies a better, streamlined understanding of the customer journey.
mParticle raises $35 million Series C to accelerate growth of its customer data platform
mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.