mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
Too many marketers not ready for European’s looming digital privacy law
The GDPR is on the top of marketers’ minds as more and more are realizing their data infrastructure and processing are not up to snuff.
mParticle raises $35 million Series C
mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.
Mobile DMPs nudge their way onto the ad-tech scene
Four new mDMPs hit the market this year as tech companies look to meet the demands of marketers looking to activate their mobile data.
Should publishers choose mobile apps or mobile web?
Native apps have the ability to offer users a much richer experience by accessing device functionality not available via mobile web, providing publishers with entirely new data to act upon.
Mobile is eating everything including ad-tech
Mobile is the most persistent channel marketers have ever seen. This change is pushing towards the consolidation of ad tech as more and more ad tech companies are failing to make the shift towards mobile.
What GDPR costs digital media and technology companies
With GDPR enforcement approaching fast, companies across the digital media, tech, and data ecosystem are in overdrive investing in tech upgrades and product and process changes for scrutiny by the EU.
Featured in Adexchanger: Marketing data’s third wave
mParticle CEO and Co-founder, Michael Katz, shares his view on the three waves of marketing technology and what differentiates this third era from the rest.
Podcast: mParticle vs. Mobile data fragmentation
In this episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a startup that consolidates data feeds in the fragmented app ecosystem.
It always make sense for apps to send personalized messages…except when it doesn’t
Personalizing messages for the wrong customers or at the wrong time can have major consequences for brands. To use personalized messaging effectively, brands need to take customer data like context, location, weather, and other signals.
Audience suppression helps SeatGeek make efficient Snapchat buys
SeatGeek expands their Snapchat programmatic buying while reducing their spend by using mParticle to avoid serving ads to audiences that have already downloaded the app automatically.
Pinterest adding 15 ad-tech companies to beef up its data and measurement game
Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.