News

Audience suppression helps SeatGeek make efficient Snapchat buys

SeatGeek expands their Snapchat programmatic buying while reducing their spend by using mParticle to avoid serving ads to audiences that have already downloaded the app automatically.

Pinterest adding 15 ad-tech companies to beef up its data and measurement game

Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.

Meet the 26 trailblazers revolutionizing the field of marketing technology

AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.

What marketers need to know about how GDPR will impact mobile advertising

GDPR is fast approaching and is already changing the way companies are collecting and using customer data to create targeted advertisements. Mobile companies in particular will see themselves affected. Learn what companies are doing to prepare for GDPR.

mParticle hires John Sedlak as Chief Revenue Officer

mParticle has expanded its executive team with the addition of John Sedlak as CRO. Sedlak was formerly at Adobe.

Nasdaq Disruptors: mParticle’s Michael Katz on the future of marketing tools

mParticle CEO Michael Katz, whose company just raised $35 million in Series C funding, talks about future of marketing technology .