mParticle Joins Adobe Technology Partnership Program

The Only Customer Data Platform On The Adobe Marketing Cloud Exchange, mParticle To Deliver Mobile Data Expertise to Adobe Customers

NEW YORK, NY July 27, 2016 – mParticle, the leader in mobile customer data, today announced it was joining the Adobe Marketing Cloud Exchange, the Adobe Marketing Cloud’s official technology partner program.

As part of the Marketing Cloud Exchange, mParticle extends its longstanding integration with Adobe Analytics, the market leader in helping large enterprises discover high-value audiences and power customer intelligence for their digital business. The integration between the two platforms gives companies the ability to collect customer data from their mobile apps using mParticle’s customer data platform and seamlessly connect that data into Adobe Analytics for detailed analytics and segmentation across marketing channels.

mParticle’s platform leverages Adobe’s Mobile Services APIs to forward event, eCommerce, device, and app lifecycle data to Adobe Analytics server-to-server, dramatically reducing deployment times, accelerating time-to-value and simplifying the code base on client-side devices. To learn more about the integration, visit docs.mparticle.com.

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ABOUT MPARTICLE
mParticle is the only customer data platform built for mobile and native apps across all devices. To win in mobile requires data infrastructure purposefully built to address the complexities core to running an app business. mParticle was built from the ground up to do just that; empowering mobile marketers and developers to accelerate their mobile strategy and keep pace with their customers by providing the most advanced data platform today. mParticle serves large brands such as Spotify, SeatGeek, Starwood, SoulCycle, iHeartRadio, among many others. Each month, mParticle sees over 750 million mobile users on its platform, captures over $2 billion in eCommerce transactions, and processes over 65 billion API calls. mParticle was founded in 2013 and is headquartered in New York City.

RELATED LINKS
https://www.mparticle.com
https://docs.mparticle.com/#adobe-analytics-mobile-services