mParticle now supports Roku
mParticle has introduced support for Roku to help collate customer data
mParticle has announced the launch of an open source software development kit (SDK) for apps running on the Roku's streaming TV platform, which will help support data collection within the native Roku apps. Owing to this new launch, media organizations can easily record granular content consumption and the pattern of user behavior with the help of a flexible SDK. The data that is collected from the apps can be integrated with the available customer data and connected to over 100 platforms via a unified and safe API.
In an official release, the CEO and founder of the company Michael Katz said, “Over the past few years, we have seen a massive change in how people consume content, shifting engagement not only from web to mobile, but also from linear TV to OTT.” He also added that this release will help extend the modern data infrastructure to integrating user data across all mediums.
mParticle's platform is largely used by leading media companies and marketing organizations to integrate data across diverse screens and eventually simplify the process of fusing it with marketing and analytics tools. With the help of this newly launched SDK, clients can collect first-party data from the app very easily in a few minutes. This can be mapped to the customer data and forwarded to the analytics team to build targeting lists and connect to over 30 different advertising platforms.
The new platform by mParticle will engage better user analytics, improve monetization by increasing the yield and help in data unification. Also, it will lead to improved cross-channel engagement as it can promote content based on past history.
Latest from mParticle
Preparing customer data to help you meet your marketing goals
Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.
Cross-border data flows and Privacy Shield
On July 16, 2020, the Court of Justice of the European Union issued a ruling that declared Privacy Shield invalid. Privacy Shield was a program administered by the US Department of Commerce that enabled mParticle and other Privacy Shield participants to transfer EU personal data into the US. We appreciate that mParticle customers who process EU data may have important questions about the impact of this ruling.
Executive Panel: The Digital Future of Food & Beverage
Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.
Data Partners Program: Seamless first- and third-party data enrichment
The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.