mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
mParticle receives Mobile Customer Experience Innovation award
The Compass Intelligence Awards recognize the top innovators, technologies, best-in-class solutions and products, and leaders in the mobile, IoT, and emerging technology industries.
mParticle hires John Sedlak as Chief Revenue Officer
mParticle has expanded its executive team with the addition of John Sedlak as CRO. Sedlak was formerly at Adobe.
OpenGDPR: Integrated GDPR compliance
mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.
mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform
mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.
mParticle launches Partner Certification Program
mParticle's new Partner Certification Program highlights best-of-breed companies in mobile strategy, design, and development.
Nasdaq Disruptors: mParticle’s Michael Katz on the future of marketing tools
mParticle CEO Michael Katz, whose company just raised $35 million in Series C funding, talks about future of marketing technology .
mParticle closes additional $1.5 million to solve mobile data challenges
New York, NY — mParticle today announced the company has raised an additional $1.5 million in seed round funding from a number of new and existing investors including Bowery Capital, Harbinger Capital and Battery Ventures.
mParticle launches Roku support
New Open Source SDK makes it easy for brands to unify customer data from Roku apps with existing mobile app, connected TV, and web data.
mParticle expands into Europe, appoints leadership in the U.K.
Tim Norris Joins from Krux (Salesforce) to Lead EMEA Region for mParticle
Simplify mobile measurement with comScore and mParticle
comScore SDK Enabled in mParticle Platform to Deliver Seamless Third-Party Measurement of Content and Advertising
mParticle raises $17.5 million In Series B funding
New Funding Led by Bain Capital Ventures to Fuel Cross-Channel Evolution; Company Set to Hit 4x Revenue Growth Year-Over-Year