mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP
Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
Podcast: mParticle vs. Mobile data fragmentation
In this episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a startup that consolidates data feeds in the fragmented app ecosystem.
It always make sense for apps to send personalized messages…except when it doesn’t
Personalizing messages for the wrong customers or at the wrong time can have major consequences for brands. To use personalized messaging effectively, brands need to take customer data like context, location, weather, and other signals.
Audience suppression helps SeatGeek make efficient Snapchat buys
SeatGeek expands their Snapchat programmatic buying while reducing their spend by using mParticle to avoid serving ads to audiences that have already downloaded the app automatically.
Pinterest adding 15 ad-tech companies to beef up its data and measurement game
Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.
Meet the 26 trailblazers revolutionizing the field of marketing technology
AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.
What marketers need to know about how GDPR will impact mobile advertising
GDPR is fast approaching and is already changing the way companies are collecting and using customer data to create targeted advertisements. Mobile companies in particular will see themselves affected. Learn what companies are doing to prepare for GDPR.
mParticle receives Mobile Customer Experience Innovation award
The Compass Intelligence Awards recognize the top innovators, technologies, best-in-class solutions and products, and leaders in the mobile, IoT, and emerging technology industries.
mParticle hires John Sedlak as Chief Revenue Officer
mParticle has expanded its executive team with the addition of John Sedlak as CRO. Sedlak was formerly at Adobe.
mParticle launches Partner Certification Program
mParticle's new Partner Certification Program highlights best-of-breed companies in mobile strategy, design, and development.
OpenGDPR: Integrated GDPR compliance
mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.
mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform
mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.