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Too many marketers not ready for European’s looming digital privacy law

The GDPR is on the top of marketers’ minds as more and more are realizing their data infrastructure and processing are not up to snuff.

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mParticle raises $35 million Series C

mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.

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Mobile DMPs nudge their way onto the ad-tech scene

Four new mDMPs hit the market this year as tech companies look to meet the demands of marketers looking to activate their mobile data.

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Should publishers choose mobile apps or mobile web?

Native apps have the ability to offer users a much richer experience by accessing device functionality not available via mobile web, providing publishers with entirely new data to act upon.

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Mobile is eating everything including ad-tech

Mobile is the most persistent channel marketers have ever seen. This change is pushing towards the consolidation of ad tech as more and more ad tech companies are failing to make the shift towards mobile.

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What GDPR costs digital media and technology companies

With GDPR enforcement approaching fast, companies across the digital media, tech, and data ecosystem are in overdrive investing in tech upgrades and product and process changes for scrutiny by the EU.

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Featured in Adexchanger: Marketing data’s third wave

mParticle CEO and Co-founder, Michael Katz, shares his view on the three waves of marketing technology and what differentiates this third era from the rest.

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Podcast: mParticle vs. Mobile data fragmentation

In this episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a startup that consolidates data feeds in the fragmented app ecosystem.

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It always make sense for apps to send personalized messages…except when it doesn’t

Personalizing messages for the wrong customers or at the wrong time can have major consequences for brands. To use personalized messaging effectively, brands need to take customer data like context, location, weather, and other signals.

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Audience suppression helps SeatGeek make efficient Snapchat buys

SeatGeek expands their Snapchat programmatic buying while reducing their spend by using mParticle to avoid serving ads to audiences that have already downloaded the app automatically.

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Pinterest adding 15 ad-tech companies to beef up its data and measurement game

Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.

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Meet the 26 trailblazers revolutionizing the field of marketing technology

AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.