News

Media Coverage

Podcast: mParticle vs. Mobile data fragmentation

In this episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a startup that consolidates data feeds in the fragmented app ecosystem.

Media Coverage

It always make sense for apps to send personalized messages…except when it doesn’t

Personalizing messages for the wrong customers or at the wrong time can have major consequences for brands. To use personalized messaging effectively, brands need to take customer data like context, location, weather, and other signals.

Media Coverage

Audience suppression helps SeatGeek make efficient Snapchat buys

SeatGeek expands their Snapchat programmatic buying while reducing their spend by using mParticle to avoid serving ads to audiences that have already downloaded the app automatically.

Media Coverage

Pinterest adding 15 ad-tech companies to beef up its data and measurement game

Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.

Media Coverage

Meet the 26 trailblazers revolutionizing the field of marketing technology

AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.

Media Coverage

What marketers need to know about how GDPR will impact mobile advertising

GDPR is fast approaching and is already changing the way companies are collecting and using customer data to create targeted advertisements. Mobile companies in particular will see themselves affected. Learn what companies are doing to prepare for GDPR.

Awards

mParticle receives Mobile Customer Experience Innovation award

The Compass Intelligence Awards recognize the top innovators, technologies, best-in-class solutions and products, and leaders in the mobile, IoT, and emerging technology industries.

Media Coverage

mParticle hires John Sedlak as Chief Revenue Officer

mParticle has expanded its executive team with the addition of John Sedlak as CRO. Sedlak was formerly at Adobe.

April 18, 2018

Press Releases

mParticle launches Partner Certification Program

mParticle's new Partner Certification Program highlights best-of-breed companies in mobile strategy, design, and development.

Tricia Prashad – June 20, 2017

Press Releases

OpenGDPR: Integrated GDPR compliance

mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.

Tricia Prashad – April 12, 2018

Press Releases

mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform

mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.

Tricia Prashad – September 20, 2017

Media Coverage

Nasdaq Disruptors: mParticle’s Michael Katz on the future of marketing tools

mParticle CEO Michael Katz, whose company just raised $35 million in Series C funding, talks about future of marketing technology .

Abril McCloud – September 22, 2017