mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
Adweek names Michael and Andrew Katz Marketing Technology Trailblazers
Michael and Andrew Katz of mParticle recognized by AdWeek in their MarTech Superstar 2017 edition for their extraordinary contributions to the world of martech.
mParticle named a 2016 “Cool Vendor” in Mobile App Development by Gartner
PRWeb – mParticle, the only mobile-first customer data platform, announced today that it has been named a “Cool Vendor” in Gartner’s “Cool Vendors in Mobile App Development, 2016”.