News

Media Coverage

AB InBev CMO to become Kraft Heinz CEO; Subscriber management clashes with AdTech

In AdExchanger's daily news roundup, it mentioned mParticle's announcements of our Accelerator program as well as the launch of our real-time Profile API.

April 23, 2019

Press Releases

mParticle announces Accelerator program to provide startups access to its enterprise-grade platform

New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.

Richard Posluszny – April 22, 2019

Media Coverage

Zuck’s privacy manifesto is ‘business as usual’ for advertisers

As Facebook continues to evolve with a privacy-focused future, mParticle's CEO & Co-founder, Michael Katz, comments on a potentital implication for brands leveraging the platform.

March 12, 2019

Media Coverage

Identity resolution and cross-device identity management

mParticle's CEO & Co-founder, Michael Katz, explains why identity resolution needs to be coupled with data capture in order to yield the best results for today's brands in this MarTech Advisor piece.

March 12, 2019

Media Coverage

18 East Coast companies to check out now

mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.

March 11, 2019

Media Coverage

What is stoking investor interest in AdTech and MarTech?

mParticle's CMO, David Spitz, discusses how the term CDP is misapplied and how advertisers need to shift their mindset to benefit from the latest technology.

January 17, 2019

Media Coverage

mParticle launches Data Master to help users improve data quality

In this post, Destination CRM notes the launch of mParticle's Data Master, which is intended to help users audit their respective data pipeline.

January 31, 2019

Press Releases

mParticle releases its next-generation Audience Builder

New platform features provide marketers with greater control and flexibility over audience capabilities.

February 20, 2019

Press Releases

mParticle launches Data Master to help brands improve data quality

New core platform feature aligns businesses and stakeholders around a unified data dictionary.

Richard Posluszny – January 30, 2019

Media Coverage

CDPs are only scratching the surface of their potential

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.

November 07, 2018

Press Releases

mParticle expands partnership with Facebook with event-level data integration

mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.

Nidhi Teerdhala – September 24, 2018

Media Coverage

Beet TV: mParticle’s Katz on unifying data

mParticle CEO & Cofounder Michael Katz explains how a CDP can help brands break through the challenges associated with multi-touchpoint data ingestion and disconnected data systems by creating interoperability between all of the systems that they are using across the business.

September 13, 2018