News

Media Coverage

What is stoking investor interest in AdTech and MarTech?

mParticle's CMO, David Spitz, discusses how the term CDP is misapplied and how advertisers need to shift their mindset to benefit from the latest technology.

January 17, 2019

Press Releases

mParticle releases its next-generation Audience Builder

New platform features provide marketers with greater control and flexibility over audience capabilities.

February 20, 2019

Press Releases

mParticle launches Data Master to help brands improve data quality

New core platform feature aligns businesses and stakeholders around a unified data dictionary.

Richard Posluszny – January 30, 2019

Media Coverage

CDPs are only scratching the surface of their potential

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.

November 07, 2018

Press Releases

mParticle expands partnership with Facebook with event-level data integration

mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.

Nidhi Teerdhala – September 24, 2018

Media Coverage

Beet TV: mParticle’s Katz on unifying data

mParticle CEO & Cofounder Michael Katz explains how a CDP can help brands break through the challenges associated with multi-touchpoint data ingestion and disconnected data systems by creating interoperability between all of the systems that they are using across the business.

September 13, 2018

Media Coverage

Saastr Podcast Interview with Michael Katz

Michael Katz, Co-founder and CEO of mParticle, appears on The Official Saastr Podcast, on which he discusses mParticle, CDPs, how to define and lead a new technology category, and much, much more.

September 12, 2018

Media Coverage

Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners

The New York Times's Matthew Haag discusses 'Fur-ternity Leave' - paid short-term leave for new pet owners now being offered by companies around the world.

September 11, 2018

Media Coverage

Employers offer "pawternity" benefits to attract animal lovers

CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.

September 11, 2018

Media Coverage

How Direct-to-Consumer Brands Are Upending Marketing

By taking advantage of new data streams, DTC companies have built personalized customer relationship strategies that are responsive to every consumer interaction — regardless of where it occurs.

May 08, 2018

Media Coverage

CDP Deployment, part 1: Getting off to the right start

This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.

June 21, 2018
adexchanger cdp

Media Coverage

Everyone wants to be a CDP. Here's who is.

While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.

May 03, 2018