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mParticle launches Data Master to help users improve data quality

In this post, Destination CRM notes the launch of mParticle's Data Master, which is intended to help users audit their respective data pipeline.

Press Releases

mParticle releases its next-generation Audience Builder

New platform features provide marketers with greater control and flexibility over audience capabilities.

Press Releases

mParticle launches Data Master to help brands improve data quality

New core platform feature aligns businesses and stakeholders around a unified data dictionary.

Media Coverage

CDPs are only scratching the surface of their potential

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.

Press Releases

mParticle expands partnership with Facebook with event-level data integration

mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.

Media Coverage

Beet TV: mParticle’s Katz on unifying data

mParticle CEO & Cofounder Michael Katz explains how a CDP can help brands break through the challenges associated with multi-touchpoint data ingestion and disconnected data systems by creating interoperability between all of the systems that they are using across the business.

Media Coverage

Saastr Podcast Interview with Michael Katz

Michael Katz, Co-founder and CEO of mParticle, appears on The Official Saastr Podcast, on which he discusses mParticle, CDPs, how to define and lead a new technology category, and much, much more.

Media Coverage

Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners

The New York Times's Matthew Haag discusses 'Fur-ternity Leave' - paid short-term leave for new pet owners now being offered by companies around the world.

Media Coverage

Employers offer "pawternity" benefits to attract animal lovers

CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.

Media Coverage

How Direct-to-Consumer Brands Are Upending Marketing

By taking advantage of new data streams, DTC companies have built personalized customer relationship strategies that are responsive to every consumer interaction — regardless of where it occurs.

Media Coverage

CDP Deployment, part 1: Getting off to the right start

This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.

Media Coverage

Everyone wants to be a CDP. Here's who is.

While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.