mParticle Announces Appointment of Tom Mendoza to Board of Directors
Mendoza’s Addition Bolsters mParticle's Go To Market Leadership As It Continues Global Expansion.
QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience
One of the pluses to emerge from COVID was the applications of new technologies.
mParticle launches Data Master to help users improve data quality
In this post, Destination CRM notes the launch of mParticle's Data Master, which is intended to help users audit their respective data pipeline.
mParticle releases its next-generation Audience Builder
New platform features provide marketers with greater control and flexibility over audience capabilities.
mParticle launches Data Master to help brands improve data quality
New core platform feature aligns businesses and stakeholders around a unified data dictionary.
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.
mParticle expands partnership with Facebook with event-level data integration
mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.
Beet TV: mParticle’s Katz on unifying data
mParticle CEO & Cofounder Michael Katz explains how a CDP can help brands break through the challenges associated with multi-touchpoint data ingestion and disconnected data systems by creating interoperability between all of the systems that they are using across the business.
Saastr Podcast Interview with Michael Katz
Michael Katz, Co-founder and CEO of mParticle, appears on The Official Saastr Podcast, on which he discusses mParticle, CDPs, how to define and lead a new technology category, and much, much more.
Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners
The New York Times's Matthew Haag discusses 'Fur-ternity Leave' - paid short-term leave for new pet owners now being offered by companies around the world.
Employers offer "pawternity" benefits to attract animal lovers
CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.
How Direct-to-Consumer Brands Are Upending Marketing
By taking advantage of new data streams, DTC companies have built personalized customer relationship strategies that are responsive to every consumer interaction — regardless of where it occurs.
CDP Deployment, part 1: Getting off to the right start
This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.