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Employers offer "pawternity" benefits to attract animal lovers

CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.

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How Direct-to-Consumer Brands Are Upending Marketing

By taking advantage of new data streams, DTC companies have built personalized customer relationship strategies that are responsive to every consumer interaction — regardless of where it occurs.

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CDP Deployment, part 1: Getting off to the right start

This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.

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Everyone wants to be a CDP. Here's who is.

While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.

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What is privacy by design? A deeper dive into this GDPR requirement

Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.

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GDPR introduces a new job position: The data protection officer

IAPP says that as many as 75,000 DPOs may be required worldwide to comply with the regulation.

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New report: Number of Customer Data Platforms doubled in the last year

The CDP is gaining steam, as more mDMPs join the market.

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The MarTech Minute: mParticle/Drawbridge

The companies say the alliance will give brands, developers and publishers a simplified workflow to enhance and extend their customer data by leveraging Drawbridge’s Connected Consumer Graph.

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How to beat the mobile SDK tax

Learn how you can use SDKs to add capabilities to your app without having to pay for it later.

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Do I need a CDP? What kind?

But you’re still wondering whether CDP is the right solution for you. Why not a CRM or a Marketing Cloud that lets you do all that in other ways? This article helps you explore if you need a CDP and what kind.

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Urban Airship and mParticle deepen integration to form strategic partnership

Urban Airship, the leading mobile engagement platform, and mParticle, the leading data platform for mobile apps, today announced a strategic partnership to make real-time, user-centric mobile data immediately actionable across a wide range of business systems.

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mParticle now supports Roku

mParticle has introduced support for Roku to help collate customer data