mParticle Announces Appointment of Tom Mendoza to Board of Directors
Mendoza’s Addition Bolsters mParticle's Go To Market Leadership As It Continues Global Expansion.
QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience
One of the pluses to emerge from COVID was the applications of new technologies.
What is privacy by design? A deeper dive into this GDPR requirement
Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.
GDPR introduces a new job position: The data protection officer
IAPP says that as many as 75,000 DPOs may be required worldwide to comply with the regulation.
New report: Number of Customer Data Platforms doubled in the last year
The CDP is gaining steam, as more mDMPs join the market.
The MarTech Minute: mParticle/Drawbridge
The companies say the alliance will give brands, developers and publishers a simplified workflow to enhance and extend their customer data by leveraging Drawbridge’s Connected Consumer Graph.
How to beat the mobile SDK tax
Learn how you can use SDKs to add capabilities to your app without having to pay for it later.
Do I need a CDP? What kind?
But you’re still wondering whether CDP is the right solution for you. Why not a CRM or a Marketing Cloud that lets you do all that in other ways? This article helps you explore if you need a CDP and what kind.
Urban Airship and mParticle deepen integration to form strategic partnership
Urban Airship, the leading mobile engagement platform, and mParticle, the leading data platform for mobile apps, today announced a strategic partnership to make real-time, user-centric mobile data immediately actionable across a wide range of business systems.
mParticle now supports Roku
mParticle has introduced support for Roku to help collate customer data
Drawbridge and mParticle announce partnership
Drawbridge and mParticle have come together to offer companies a better, streamlined understanding of the customer journey.
mParticle raises $35 million Series C to accelerate growth of its customer data platform
mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.
mParticle raises $17.5 million Series B
mParticle, the leading customer data platform, announced a $17.5 million Series B, led by new investor, Bain Capital.