Press ReleasesJune 26, 2019

SIIA names mParticle as the Best Customer Data Platform (CDP) Solution

Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.

NEW YORK, June 26, 2019 — mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, today announced it has been named the Best CDP Solution as part of the annual Software & Information Industry Association’s (SIIA) CODiE Awards. The prestigious CODiE Awards elevate the companies producing the most innovative business technology products around the world.

“It is an honor to be acknowledged as a leader in the CDP space by the CODiE Awards,” said Michael Katz, CEO & Co-founder of mParticle. “Partnering with the world’s largest brands to deliver award-winning customer experiences has been our passion since inception and we’re grateful for SIIA’s recognition.”

This award from SIIA follows other recent accolades mParticle has received, including being named by Business Insider as one of 2018’s hottest marketing technology companies, designation as an Inc. Best Workplace for 2019 and acknowledgement as a Crain’s Best Place to Work for three consecutive years (2016-2018).

The SIIA CODiE Awards is the industry's only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 44 awards were given this year for products and services deployed specifically for B2B software, information and media companies.

“The CODiE Awards have long recognized the most innovative, high-impact products in the market and the 2019 winners continue this grand tradition,” said Jeff Joseph, SIIA President. “We are thrilled to spotlight these exciting products and the power they have to revolutionize how we do business. Congratulations to all our honorees.”

More information about the Awards is available at: siia.net/CODiE.

Details about the winning products can be found at http://www.siia.net/codie/2019-Winners

About the SIIA CODiE™ Awards:

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been awarded for achieving excellence. For more information, visit siia.net/CODiE.

About mParticle:

mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify and Starbucks use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle. The mParticle platform manages more than 500 billion API calls monthly. To learn more, visit: www.mparticle.com.

Contact:

Richard Posluszny

Head of Corporate Marketing, mParticle

richardp@mparticle.com

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