Press Releases
mParticle launches Warehouse Sync to accelerate time to data value
New offering brings greater flexibility to activate data from warehouses, for optimal outcomes and experiences.
Media Coverage
QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience
One of the pluses to emerge from COVID was the applications of new technologies.
Marley Spoon invests in customer data platform
Meal delivery provider to rollout unified first-party data platform globally.
mParticle Announces Expansion into Asia Pacific and Japan
Global Brands Select Leading CDP Provider to Accelerate Customer Data Strategies
mParticle Launches Calculated Attributes
mParticle Calculated Attributes will enable Product Managers and Marketers to quickly generate insights from customer data without tapping technical resources. Calcualted Attribes offer a no-code approach to customer data infrastructure, giving teams a single source of truth for customer insights.
18Birdies Hits a Hole in One by Selecting mParticle as Customer Data Infrastructure
#1 Rated Golf App Leverages Customer Data to Grow Golfer Participation and Loyalty
mParticle Expands C-Suite on Heels of $150 Million Series E Funding
Customer Data Infrastructure Company Continues to Build Out Its Executive Leadership Team As It Prepares for Next Wave of Growth
UK’s Rapid Delivery Grocery Service, Weezy, Selects mParticle to Map the Customer Journey
From Bananas and Baby Food to Biscuits and Bubbly: mParticle Customer Data Infrastructure to Support a Rewarding Customer Experience from Order to Delivery.
Jack in the Box Selects mParticle to “Make Jack More CRAVED”
mParticle’s Customer Data Platform bolsters iconic restaurant’s digital transformation strategy.
mParticle Launches New Data Planning Tools and Templates
Leading Customer Data Infrastructure Company Delivers Solutions to Improve Data Quality; Establishes Industry Standard for Data Planning Best Practices.
mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value
New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.
MAX Burgers Serves Up mParticle as its Customer Data Platform
Popular Quick Service Restaurant to evolve personalization and improve customer experience.
mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App Tracking Transparency Requirements
First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT
mParticle Names Chee Chew as Chief Product Officer
Former Twilio Executive Joins Largest Independent Customer Data Infrastructure Company; Brings Deep Expertise in Customer Experience
mParticle and Zendesk Collaborate to Deliver Personalized Customer Service
mParticle Empowers Brands to Improve the Customer Experience by Making the Most Relevant User Data Available in Real-Time to Zendesk
