mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
mParticle Names Chee Chew as Chief Product Officer
Former Twilio Executive Joins Largest Independent Customer Data Infrastructure Company; Brings Deep Expertise in Customer Experience
mParticle and Zendesk Collaborate to Deliver Personalized Customer Service
mParticle Empowers Brands to Improve the Customer Experience by Making the Most Relevant User Data Available in Real-Time to Zendesk
mParticle Adds Eric Kelleher, Chief Customer Officer of Okta, to Board of Directors
Kelleher is Appointed to the Board as Company Experiences Record Growth as Industry Tailwinds Accelerate.
mParticle achieves AWS Travel and Hospitality Competency status
mParticle is proud to have achieved the AWS Travel and Hospitality Competency, which recognizes that mParticle has demonstrated deep experience helping customers simplify customer data collection, improve data quality, enforce data governance, and deliver better guest-facing customer experiences.
mParticle launches open-source data validation tools
Toolset includes new APIs and Smartype, a new product to help engineers ensure proper event collection at run time, now in beta.
Extraordinary times: COVID-19
Being "enterprise-ready" has been central to our commitment to each of our customers since mParticle's inception; this means being prepared in extraordinary times and reducing the number of unknown unknowns through the implementation of key policies, such as disaster recovery and business continuity plans.
mParticle raises $45 million Series D and announces LiveRamp partnership for new audience reach extension capabilities
mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp to help brands deliver privacy-friendly personalization at an unprecedented scale.
mParticle launches new features to help brands create ‘data flywheel’
New features for seamless data quality management, and transformation to serve as a foundation for improved customer experience and better insights.
mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™
Attributes 1,752% Revenue Growth to strong enterprise B2C brands in Retail, Media & Entertainment, and QSR.
mParticle releases next-generation customer data unification and orchestration capabilities
Latest launch introduces new APIs and platform features to improve data accuracy and control.
SIIA names mParticle as the Best Customer Data Platform (CDP) Solution
Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.