News

mParticle Launches New Data Planning Tools and Templates

Leading Customer Data Infrastructure Company Delivers Solutions to Improve Data Quality; Establishes Industry Standard for Data Planning Best Practices.

October 12, 2021

mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value

New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.

MAX Burgers Serves Up mParticle as its Customer Data Platform

Popular Quick Service Restaurant to evolve personalization and improve customer experience.

September 16, 2021

mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App Tracking Transparency Requirements

First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT

July 28, 2021

mParticle Names Chee Chew as Chief Product Officer

Former Twilio Executive Joins Largest Independent Customer Data Infrastructure Company; Brings Deep Expertise in Customer Experience

May 18, 2021

mParticle and Zendesk Collaborate to Deliver Personalized Customer Service

mParticle Empowers Brands to Improve the Customer Experience by Making the Most Relevant User Data Available in Real-Time to Zendesk

May 06, 2021

mParticle Adds Eric Kelleher, Chief Customer Officer of Okta, to Board of Directors

Kelleher is Appointed to the Board as Company Experiences Record Growth as Industry Tailwinds Accelerate.

March 23, 2021

mParticle achieves AWS Travel and Hospitality Competency status

mParticle is proud to have achieved the AWS Travel and Hospitality Competency, which recognizes that mParticle has demonstrated deep experience helping customers simplify customer data collection, improve data quality, enforce data governance, and deliver better guest-facing customer experiences.

Abril McCloud – December 03, 2020

mParticle launches open-source data validation tools

Toolset includes new APIs and Smartype, a new product to help engineers ensure proper event collection at run time, now in beta.

Abril McCloud – May 13, 2020

Extraordinary times: COVID-19

Being "enterprise-ready" has been central to our commitment to each of our customers since mParticle's inception; this means being prepared in extraordinary times and reducing the number of unknown unknowns through the implementation of key policies, such as disaster recovery and business continuity plans.

Michael Katz – March 09, 2020

mParticle raises $45 million Series D and announces LiveRamp partnership for new audience reach extension capabilities

mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp to help brands deliver privacy-friendly personalization at an unprecedented scale.

Abril McCloud – March 02, 2020

mParticle launches new features to help brands create ‘data flywheel’

New features for seamless data quality management, and transformation to serve as a foundation for improved customer experience and better insights.

January 29, 2020