News

Press Releases

mParticle Announces Appointment of Tom Mendoza to Board of Directors

Mendoza’s Addition Bolsters mParticle's Go To Market Leadership As It Continues Global Expansion.

January 10, 2023

Media Coverage

QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience

One of the pluses to emerge from COVID was the applications of new technologies.

November 02, 2022

Media Coverage

Marley Spoon invests in customer data platform

Meal delivery provider to rollout unified first-party data platform globally.

October 05, 2022

mParticle launches Data Master to help brands improve data quality

New core platform feature aligns businesses and stakeholders around a unified data dictionary.

Richard Posluszny – January 30, 2019

mParticle expands partnership with Facebook with event-level data integration

mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.

Nidhi Teerdhala – September 24, 2018

mParticle launches Partner Certification Program

mParticle's new Partner Certification Program highlights best-of-breed companies in mobile strategy, design, and development.

Tricia Prashad – June 20, 2017

OpenGDPR: Integrated GDPR compliance

mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.

Tricia Prashad – April 12, 2018

mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform

mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.

Tricia Prashad – September 20, 2017

mParticle closes additional $1.5 million to solve mobile data challenges

New York, NY — mParticle today announced the company has raised an additional $1.5 million in seed round funding from a number of new and existing investors including Bowery Capital, Harbinger Capital and Battery Ventures.

Michael Katz – October 09, 2014

mParticle launches Roku support

New Open Source SDK makes it easy for brands to unify customer data from Roku apps with existing mobile app, connected TV, and web data.

Team mParticle – February 07, 2017

mParticle expands into Europe, appoints leadership in the U.K.

Tim Norris Joins from Krux (Salesforce) to Lead EMEA Region for mParticle

Team mParticle – February 09, 2017

Simplify mobile measurement with comScore and mParticle

comScore SDK Enabled in mParticle Platform to Deliver Seamless Third-Party Measurement of Content and Advertising

Team mParticle – January 30, 2017

mParticle raises $17.5 million In Series B funding

New Funding Led by Bain Capital Ventures to Fuel Cross-Channel Evolution; Company Set to Hit 4x Revenue Growth Year-Over-Year