mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.
mParticle Announces Appointment of Reshma Saujani to Board of Directors
Saujani's addition bolsters mParticle's position as a leader in developer-oriented customer data infrastructure.
mParticle Launches Calculated Attributes
mParticle Calculated Attributes will enable Product Managers and Marketers to quickly generate insights from customer data without tapping technical resources. Calcualted Attribes offer a no-code approach to customer data infrastructure, giving teams a single source of truth for customer insights.
mParticle receives ISO 27001 certification and SOC 2 Type II attestation
Independent audits confirm mParticle’s privacy and security controls exceed internationally recognized standards and best practices.
mParticle named one of Inc. magazine’s Best Workplaces for 2019
Latest award recognizes mParticle’s dedication to its employees as it continues rapid expansion.
mParticle announces Accelerator program to provide startups access to its enterprise-grade platform
New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.
mParticle releases its next-generation Audience Builder
New platform features provide marketers with greater control and flexibility over audience capabilities.
mParticle launches Data Master to help brands improve data quality
New core platform feature aligns businesses and stakeholders around a unified data dictionary.
mParticle expands partnership with Facebook with event-level data integration
mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.
OpenGDPR: Integrated GDPR compliance
mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.
mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform
mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.
mParticle launches Partner Certification Program
mParticle's new Partner Certification Program highlights best-of-breed companies in mobile strategy, design, and development.
mParticle closes additional $1.5 million to solve mobile data challenges
New York, NY — mParticle today announced the company has raised an additional $1.5 million in seed round funding from a number of new and existing investors including Bowery Capital, Harbinger Capital and Battery Ventures.
mParticle launches Roku support
New Open Source SDK makes it easy for brands to unify customer data from Roku apps with existing mobile app, connected TV, and web data.