The MarTech Minute: mParticle/Drawbridge

Martech in Motion

Drawbridge partners with mParticle
The companies say the alliance will give brands, developers and publishers a simplified workflow to enhance and extend their customer data by leveraging Drawbridge’s Connected Consumer Graph.

CloudJumper acquires IndependenceIT
The Workspace as a Service (WaaS) platform says the move will create a comprehensive cloud application and workspace platform. Privately held IndependenceIT (IIT) is a provider of WaaS enablement software.

Monetate teams up with AgilOne
The personalization software announces a strategic partnership with data platform AgilOne. Monetate says the move will provide clients with smarter personalization to drive engagement, conversions and revenue lift.

UCN selects CreatorIQ for influencer campaign
Hispanic-focused influencer network Univision Creator Network (UCN) chooses the technology company to manage and measure branded content campaigns. CreatorIQ will also provide UCN with granular psychographic data on creators’ audiences.

Martech Movers

Adrianna Burrows joins Cornerstone OnDemand as its chief marketing officer. Burrows is leaving her position as CMO of Stack Overflow.

Cambridge Analytica promotes Molly Schweickert to vice president, global media and announces a new integrated media team. Schweickert was previously global head of digital for the data-driven communications company.

Steven Spencer-Steigner joins Maru/Matchbox’s technology consulting team as VP of qualitative insights. Spencer-Steigner was previously at Greenberg Strategy and Universal McCann.

Health IQ names Brad Simmons new head of marketing. Simmons was formerly at SoFi, where he was senior vice president of marketing.

Jivox hires Moritz “Mo” Loew as chief revenue officer. Loew was previously SVP of global sales at Triplelift.

The Interactive Advertising Bureau’s (IAB) Board of Directors elects Scott Schiller of NBCUniversal as chairman. Rik van der Kooi of Microsoft Advertising was picked as vice chair. The board was announced this week at IAB’s annual leadership meeting.

The World’s Federation of Advertisers (WFA) names Keith Weed its first-ever Global Marketer of the Year. Weed received 36 percent of the 6,000 votes to take the prize.