Simplify your data pipeline
Ingest user events and attributes once via a single API or SDK and forward data to your team’s favorite tools using enterprise-grade API integrations. Marketing and Product get the data they need in the tools they want faster, and Engineering can spend less time managing vendor implementations and return to core development.
- No more cold starts
- Load historical data for immediate time to value.
- Vendor A/B test
- Find the right vendor and test them out with historical data.
- Save engineering hours
- Spend less engineering time on integrations and maintenance.
- Support privacy downstream
- Collect consent and forward only the right data to your tools.
Resolve user identity
Just 4 out of 10 Financial Services firms are confident that their current customer ID profiles are complete and accurate. This impacts campaign measurement, customer preferences management, and regulatory compliance. mParticle’s data quality tools make it easy to manage data accuracy, consistency, and identity resolution at the point of collection, improving data quality throughout the data pipeline.
Personalize the digital experience across touchpoints
It’s critical to have an infrastructure in place that enables you to deliver personalized experiences to the right audience, coordinated across channels. mParticle Audiences make it easy to build robust user segments once and connect them to 75+ secure audience integrations for activation. Profile API allows you to leverage unified user profiles to personalize experiences programmatically, anywhere you can make an HTTPS request.
“Using mParticle has allowed us to stay on track with our product roadmap. We no longer need to think about whether or not we have the engineers to implement a new vendor, we can now think more about choosing the right vendor.”
Fmr. Head of Data Science and Analytics, Venmo
Related resources for Financial Services
Customer Data Platform use cases: Retail banking
Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.
How a CDP helps you secure your customer data
The trust between a customer and brand is the foundation of a strong customer relationship. Part of maintaining that trust is sound customer data management and security. Learn how a Customer Data Platform helps you secure your customer data pipeline so that you can build trust throughout the customer journey.
Consumer finance data management with mParticle
Leading consumer finance brands know that they need to deliver the best experiences to customers wherever they are, be it in-branch, on the web, or on mobile. Learn how Venmo, Quicken Loans, Paga, Stocktwits, and Abra leverage the mParticle platform as their consumer finance data management foundation.