The periodic table of app data SDKs
The app economy is growing rapidly, with App Annie predicting a 5-year compound annual growth rate of 18% to the point of representing more than $60 billion in consumer spend by 2021. A major factor contributing to this growth is the average consumer’s insatiable demand for speed and convenience in their “mobile moments”.
App monitoring and reporting
Test and monitor app performance
Load data into a data warehouse
Gain insight into useage patterns including behaviors, cohorts, and/or journeys
Analyze, enrich and append geospatial data
Gain insights to optimize acquisition campaigns
Test multiple versions of product features within an app
Direct users to a specific place within an app
Mobile marketing automation
Engage users with in-app push and other messaging
Mobile marketing clouds
Analyze and optimize the mobile experience
Acquisition and re-targeting
Reach potential users and re-engage existing ones via paid media
Engage with users on the largest ad platforms
Email and web marketing
Segment and email users based on in-app behaviors
Web DMPs and tag managers
Manage tags and cookies to retarget web users
Digital marketing clouds
Analyze and optimize digital and offline journeys
Streamline the checkout process with in-app payments
Chat and feedback
Listen to, engage and better understand app users
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.
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