In case you needed further proof that data makes for better mobile marketing, our partners at Leanplum recently released a new report revealing, among other findings, how personalization impacts app engagement. The bottom line: personalizing push notifications increases user engagement by as much as 800 percent!
Leanplum analyzed 1.5 billion push notifications sent to users around the world. They looked at both the open rate, as well as the length of time it took for people to open the message, and sorted the data by the following factors:
- Mobile platform
- Level of personalization
- Delivery type
- Geographic region
Some other standout findings:
- Android has double the push notification open rates of iOS, but iOS users open push notifications seven times faster than Android users.
- Push notifications triggered by individual user behaviors produce nine times the open rate of blasts sent immediately.
- Push notifications that contain personalized content, such as user names, favorite categories, or recently viewed items, see four times the open rate of generic messages.
To read more about the rest of the findings, download it here.