Create audience segments based on historical or real-time data captured across apps, digital properties, and user activities.
Distribute mParticle audiences to 550+ leading marketing and advertising solutions with just a few clicks from within mParticle.
LiveRamp Audience ExtensionNew
Set up commonly-used membership criteria once, then apply them across all the relevant audiences with a simple workflow.
Get fast feedback on the audience and criteria size as you build.
Easily QA an audience by spot-checking a sample of included users in your audience
Experiment at scale to find the most effective way to target your messaging and distribute member lists to downstream tools
Audience A/B testing
Share audiences created in your mParticle workspace with other brands within your organization or with partner organizations.
Download your audiences to verify membership or send audiences lists to internal systems.
Real-time Audience Reach Extension
Segment your customer base in real time
Real-time audiences are calculated and updated on an ongoing basis, and changes to the audiences can be forwarded to audience partners in near real time.
Increase audience addressability
Combine first-party identifiers currently in mParticle with third-party identifiers beginning with LiveRamp’s Identity Graph—the largest deterministic graph on the open web, with more than 240 million consumers—to deliver personalized experiences anywhere, anytime.
Improve privacy controls and governance
Safeguard customer choice and privacy across all channels with improved customer profile management by combining user identifiers in mParticle with third-party identities.
Introducing LiveRamp for Targeting: Deliver privacy-friendly, world-class customer experiences at an unprecedented scale
Read the blog post