Data-driven personalization

LiveRamp for Targeting

Extend mParticle’s 275+ event and audience integrations to now include 550+ LiveRamp-powered integrations with leading measurement and media partners.

Features

What’s included?

    Audience Manager
  • Create audience segments based on historical or real-time data captured across apps, digital properties, and user activities.

    LiveRamp Audience Extension
    New
  • Distribute mParticle audiences to 550+ leading marketing and advertising solutions with just a few clicks from within mParticle.

    Nested audiences

    New
  • Set up commonly-used membership criteria once, then apply them across all the relevant audiences with a simple workflow.

    Audience estimator

  • Get fast feedback on the audience and criteria size as you build.

    Audience sampler

  • Easily QA an audience by spot-checking a sample of included users in your audience

    Audience A/B testing

  • Experiment at scale to find the most effective way to target your messaging and distribute member lists to downstream tools

    Audience sharing

  • Share audiences created in your mParticle workspace with other brands within your organization or with partner organizations.

    Download audiences

  • Download your audiences to verify membership or send audiences lists to internal systems.

Real-time Audience Reach Extension

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Segment your customer base in real time

Real-time audiences are calculated and updated on an ongoing basis, and changes to the audiences can be forwarded to audience partners in near real time.

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Increase audience addressability

Combine first-party identifiers currently in mParticle with third-party identifiers beginning with LiveRamp’s Identity Graph—the largest deterministic graph on the open web, with more than 240 million consumers—to deliver personalized experiences anywhere, anytime.

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Improve privacy controls and governance

Safeguard customer choice and privacy across all channels with improved customer profile management by combining user identifiers in mParticle with third-party identities.

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo

Startups can now receive up to one year of complimentary access to mParticle. Learn more