Your customers spend an average of 12 hours per day consuming media. Do you know how they spend that time?
The Media SDK allows you to track consumption across mobile, web, and streaming services to drive personalized experiences for better engagement and LTV.
Monitor real-time content performance with a single SDK
Measure real-time media consumption granularly—including view counts, watch time, average view time, impressions, CTR, audio, and engagement with downloaded media.
Build 360-degree customer views
Combine media metrics with user engagement data from all other digital touch points to get a holistic understanding of your customers’ journeys.
Act on customer experience insights
Forward engagement data to your analytics tools to learn how to improve the experience, make more relevant recommendations, and optimize ad content and placement.
One implementation, all major media players and platforms
Embed the media SDK to track content performance across all mediums, including digital and traditional broadcast
All major media players and platforms supported
Brightcove, Ooyala, Video.js, and others
Latest from mParticle
2020 Predictions: Customer data management practices
When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.
The difference between CDPs, DMPs, and CRMs
Discover the distinctions between these three very different martech solutions and which uses cases is best suited to your chosen technology provider.
Incentivize lapsed customers in-store with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.