Platform

The customer data platform for the connected age.

Unify your customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience.

Collect

Gather data from cloud services, backend systems, mobile apps, the web, and connected devices through prebuilt APIs and SDK connectors.

Native Data Collection

Transform

Systematically tag, cleanse, dedupe, and standardize data. Map events and attributes from diverse sources to a single schema.

Data Transformation

Enrich

Append derived values and modeled scores to customer records. Enhance with added context and insights from behavioral, location, and cross-device data providers.

Enrichment

Unify

Associate customer profiles across channels, devices, and systems into a single unified view. Visualize them in mParticle or via query from external systems.

Single Customer View

Customize how identities are created, stitched, and updated.

IDSync

Segment

Build audience lists and sync them across external systems. Orchestrate multi-channel campaigns and experiences.

AudienceSync

Connect

Connect to 175+ of the leading marketing, analytics, and data warehousing solutions. Control, filter, throttle, and monitor data outputs at a granular level.

All Integrations

Security & Governance

Protect customer data and privacy rights with strong encryption, governance controls, and live monitoring.

Check out Security & Governance

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo