Gather data from cloud services, backend systems, mobile apps, the web, and connected devices through prebuilt APIs and SDK connectors.

Systematically tag, cleanse, dedupe, and standardize data. Map events and attributes from diverse sources to a single schema.

Append derived values and modeled scores to customer records. Enhance with added context and insights from behavioral, location, and cross-device data providers.

Associate customer profiles across channels, devices, and systems into a single unified view. Visualize them in mParticle or via query from external systems.

Customize how identities are created, stitched, and updated.

Build audience lists and sync them across external systems. Orchestrate multi-channel campaigns and experiences.

Connect to 175+ of the leading marketing, analytics, and data warehousing solutions. Control, filter, throttle, and monitor data outputs at a granular level.