Platform
The customer data platform for the connected age.
Unify your customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience.
Collect
Gather data from cloud services, backend systems, mobile apps, the web, and connected devices through prebuilt APIs and SDK connectors.
Transform
Systematically tag, cleanse, dedupe, and standardize data. Map events and attributes from diverse sources to a single schema.
Enrich
Append derived values and modeled scores to customer records. Enhance with added context and insights from behavioral, location, and cross-device data providers.
Unify
Associate customer profiles across channels, devices, and systems into a single unified view. Visualize them in mParticle or via query from external systems.
Customize how identities are created, stitched, and updated.
Segment
Build audience lists and sync them across external systems. Orchestrate multi-channel campaigns and experiences.
Connect
Connect to 175+ of the leading marketing, analytics, and data warehousing solutions. Control, filter, throttle, and monitor data outputs at a granular level.
Security & Governance
Protect customer data and privacy rights with strong encryption, governance controls, and live monitoring.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.
Startups can now receive up to two years of complimentary access to mParticle. Learn more