Effective February 6, 2017

Privacy Policy

At mParticle, we are committed to protecting your data. We also work very hard at being transparent about the information we hold about you and our clients. View our Cookie Policy.

This is an archived version of our privacy policy. For the most up to date version, please visit our privacy policy.

About this Policy

Our website is designed for use by our clients, which are primarily businesses or individuals seeking information or employment opportunities related to the company.

This Policy explains how personal information collected about our business customers on (“Site”) is used and disclosed by mParticle and its subsidiaries and affiliated companies (“mParticle or “We”).

mParticle complies with the US-EU Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. mParticle has certified that it adheres to the Privacy Shield Privacy Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies of this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit

mParticle complies with the US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from Switzerland. mParticle has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. If there is any conflict between the policies in this privacy policy and the Safe Harbor Privacy Principles, the Safe Harbor Privacy Principles shall govern. To learn more about the US-Swiss Safe Harbor and to view our certification page, please visit

This Policy does not apply to websites, applications, or services that display or link to different privacy statements. This Policy also does not apply to information we collect on behalf of our business customers through our data automation platform. For information about the data we collect on behalf of customers who use our data automation platform, please visit our terms of use at (“Terms”).

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Data Collection

We collect information primarily to provide better services to all of our customers. We collect information you provide us on our Site such as your name, email address, postal address, phone number, fax number, company name, credit card payment information, and demographics. If authorized by you, we may also access profile and other information from services like Facebook, LinkedIn, Google+, etc. We may also obtain information from other sources and combine that with information we collect on our Site. Our systems may associate this personal information with your activities in the course of providing service to you (such as login accounts, job applications, and page views).

When you visit our Site, some information is automatically collected. This may include information such as the Operating System running on your device, Internet Protocol address, access times, browser type and language, and the website you visited before our Site. We also collect information about how you use mParticle’s product.

We automatically collect information using “cookies” and Web beacons. Cookies are small data files stored on your hard drive by a website and web beacons are electronic images that may be used on our Site or in our emails. Among other things, cookies help us improve our Site, our marketing activities, and your experience. We use cookies to see which areas and features are popular and to count visits to our Site.

Most Web browsers are set to accept cookies by default. If you prefer, you can choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site.

mParticle does not respond to “Do Not Track” browser signals or other mechanisms. Third parties may collect personal information about your online activities over time and across the Site when you visit the Site or use the mParticle service.

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How We Use Information We Collect

We use the information we collect primarily to provide, maintain, protect and improve our current products and to develop new ones. We use personal information collected through our Site as described in this Policy or on our Site. For example, we may use your information to:

  • Improve our services, Site and how we operate our business;
  • Understand and enhance your experience using our Site, products and services;
  • Provide and deliver products and services you request;
  • Respond to your comments or questions and allow our Services team to provide service;
  • Send you related information, including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages;
  • Communicate with you about promotions, upcoming events and news about products and services offered by mParticle and our selected partners;
  • Link or combine it with other information we get from third parties, to help understand your needs and provide you with better service; and
  • Protect, investigate and deter against fraudulent, unauthorized or illegal activity.

mParticle may store and process personal information in the United States and other countries. By using our services you consent to this transfer of your personal information.

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Third Parties

In conjunction with our business partners, we and our partners may collect, use, and share precise location data, including the real-time geographic location of your computer or device. This location data is collected anonymously in a form that does not personally identify you and is used only to provide and improve our service and customize our service for you.

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Sharing of Personal Information

Our privacy policy does not cover any third party services. To learn about those third parties’ privacy practices, please visit their policies.

We do not share your personal information with third parties without your consent other than:

  • With third parties who work on our behalf, provided such third parties subscribe to the Principles, is subject to the European Union Directive on Data Protection or another adequacy finding, or enter into a written agreement with mParticle requiring that the third party provides at least the same level of privacy protection as is required by the relevant Principles;
  • To protect the rights and property of mParticle, our agents, customers and others including enforcement of our agreements, policies and terms of use;
  • In an emergency, including protection of the personal safety of any person;
  • For the purposes of a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of our business or assets (business deals may include, for example, any merger, financing, acquisition, divestiture or bankruptcy transaction or proceeding);
  • As required in response to a lawful request by public authorities, including meeting of national security or law enforcement requirements

We may also share aggregate or anonymous information derived from your personal information.

In cases of onward transfer to third parties of data of EU individual received pursuant to the EU-US Privacy Shield, mParticle is potentially liable.

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Personal Information Security

We take reasonable steps to help protect your personal information in an effort to prevent loss, misuse, unauthorized access, disclosure, alteration and destruction. It is your responsibility to protect your usernames and passwords to help prevent anyone from accessing or abusing your accounts and services. You should not use or reuse the same passwords you use with other accounts as your password for our services.

We encrypt transmission of data on pages where you provide payment information. However, no security or encryption method can be guaranteed to protect information from hackers or human error.

Information we collect may be stored or processed on computers located in any country where we do business.

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We do not knowingly contact or collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us so we can promptly obtain parental consent or remove the information.

If you are under 18, or the age of majority in the jurisdiction in which you reside, you may only use the mParticle website and mParticle Services with the consent of your parent or legal guardian.

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Data Retention

mParticle retains your data while you are a customer and will delete your information within 12 months of either party’s termination of the Terms, upon written request.

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Access to your Personal Data

If you are a mParticle customer, you can sign into your account to see any personally identifiable information we have stored, such as your name, email, address or phone number. You can also contact us by email to request to see this information. If you are a job applicant, you can contact us via e-mail to request to see this information.

mParticle acknowledges that EU individuals have the right to access the personal information that we maintain about them.  An EU individual who seeks access, or who seeks to correct, amend, or delete inaccurate data, should direct their query to If requested to remove data, we will respond within a reasonable timeframe.

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Your Information Choices and Changes

You may opt out of receiving promotional emails from mParticle by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your mParticle projects or our ongoing business relationship. An individual wishing to limit the use or sharing of their data should contact email mParticle will respond within ninety (90) days to any request to delete your information. Individuals who have provided information to mParticle’s customers must send requests to change or delete such information to the particular mParticle customer.

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Changes To This Policy

mParticle may change this Policy from time to time. If we make any changes to this Policy, we will change the “Last Updated” date above. You agree that your continued use of our Services after such changes to our Services have been published will constitute your acceptance of such revised Policy.

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Contacting mParticle and Dispute Resolution

mParticle provides periodic training for its employees involved in the collection and dissemination of Customer Information. In addition, mParticle’s internal policies and procedures provide for disciplinary action if our employees fail to follow this Privacy Policy. We periodically self-assess and review these internal policies and procedures to review compliance.

In compliance with the EU Privacy Shield, mParticle commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact mParticle at:

  1. Email:
  2. Postal mail: mParticle Inc., 381 Park Avenue South, Suite 815, New York, NY 10016

For complaints that cannot be resolved between mParticle and the individual concerned, mParticle has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles to BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you are an EU individual and you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. 

Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.

mParticle has further committed to refer unresolved privacy complaints under the US-Swiss Safe Harbor to an independent dispute resolution mechanism operated by the Council of Better Business Bureaus. If you are a Swiss individual and you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint.

mParticle is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

Privacy Inquiries

If you have any questions or concerns about this policy, please contact us:

mParticle, Inc

257 Park Avenue South

Suite 1100

New York, NY 10010

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