WebinarsJuly 9, 2020

Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute

If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.

What's the state of CDPs in 2020? As we enter the fifth year of the CDP's rise, the technology category is still attracting attention as well as questions.

In this 30-minute virtual “fireside chat”, Michael Katz (CEO and Co-founder, mParticle) and Romain Dardour (CEO and Co-founder, Hull) sit down with CDP evangelist and founder of the CDP Institute, David Raab, to:

  • Clear the air around CDP confusion
  • Address the buyer’s burning questions
  • Talk about common pitfalls after purchase (and how to avoid them)
  • Discuss the future outlook of CDPs within the broader martech industry

For the final 15 minutes, David opens up the floor to questions from the audience. Download the recording to listen to the conversation!

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