Guides—May 8, 2018

Prepare for GDPR with a CDP

With the GDPR enforcement date looming, many brands are scrambling to get their customer data processes up to regulation. Learn how a CDP can help.

In this guide you will learn:

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CDP fundamentals

Learn what a Customer Data Platform (CDP) is and how it can help you create better customer experiences

Build a CDP business case

Learn how to create a better business case for a CDP and measure its impact on ROI

Select & design a CDP

Learn how to integrate tools and orchestrate data across your entire martech stack

Win the mobile moment

Foster mobile growth with a stack that collects, integrates, and activates your mobile, web, and app data

Safeguard customer privacy & trust

Prioritize your customers' data privacy with these best practices for secure data collection, storage, and usage

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.