Support GDPR compliance with a CDP
GDPR readiness starts with data controls. A Customer Data Platform can help. Watch this webinar to learn how.
A customer data platform (CDP) can provide brands with enterprise-level security capabilities to control access to customer data and automate opt-in and opt-out preferences. With the GDPR enforcement deadline quickly approaching, brands need to understand what they need to do to become compliant or else risk penalties totaling up to 4% of global revenue.
Join GDPR experts as they discuss:
- The new personal data rules placed by GDPR
- How a CDP can facilitate GDPR compliance
- What to look for in a CDP for GDPR
- David Raab, founder, CDP Institute
- Tim Norris, head of EMEA, mParticle
- Ben Hoxie, director of Product Management, mParticle
Latest from mParticle
Get your flywheel in motion with Data Master
Learn how mParticle's Data Master enables you to increase data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.
GOAT: Lifecycle marketing for scalable growth
Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.
mParticle launches new features to help brands create ‘data flywheel’
New features for seamless data quality management, and transformation to serve as a foundation for improved customer experience and better insights.
Better data, better insights, better results: Helping brands create a data flywheel
Introduce total quality management and enforcement into your customer data pipeline with new Data Master features and Calculated Attributes. With Data Master and Calculated Attributes, establishing a source of reliable customer data that will create a customer data flywheel, where the data quality and data’s impact on the product cycle will continuously improve over time.