Best practices for implementing the mParticle SDK in your mobile app
Learn how to instrument the mParticle SDK in your mobile app to collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles
Mobile is now one of the most important channels for customer engagement, making it critical for companies to understand and optimize how customers experience your app. But, that’s easier said than done; to understand how customers are using an app, companies need to be able to collect and track complex engagement data with the right tools, in the right way.
Join Matt Alexander, CTO of Cognetik, and Merritt Tidwell, Sales Engineer at mParticle, as they share best practices for instrumenting the mParticle SDK to help companies:
- Create a mobile-centric data strategy
- Avoid common pitfalls when instrumenting a TMS SDK for a mobile app
- Prepare for instrumentation with data layer object management
- Minimize app bloat and architecture complexity
- Collect and activate valuable app engagement data without taking time away from engineers’ core development cycles
Latest from mParticle
Create personalized customer experiences at scale with Cordial and mParticle
With the new Cordial integration, marketers can create tailored customer experiences across email, web, mobile push, SMS, and direct mail that can adapt based on changing behavior or business needs for better engagement, deeper customer loyalty, and a greater return on marketing ROI.
Deliver more relevant customer experiences with AccuWeather Weather APIs
mParticle users can now further enrich customer profiles with valuable weather data to provide even greater context.
Meet the mParticle team at Looker's JOIN conference in San Francisco, California from November 6-7.
Introducing self-hosting and module bundler support
Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.