Guides—February 15, 2018
The complete guide to Customer Data Platforms
Read this in-depth guide on Customer Data Platforms to learn about their capabilities and how you can benefit from its implementation.
Customer data platforms are one of the most talked-about technologies in the past few years. Learn the ins and outs of CDPs and how they can help you create a winning customer data strategy based on one-to-one engagement across channels and devices.
What you'll learn:
- What CDPs actually are and why they matter now more than ever
- The business and operational business drivers underpinning CDP adoption
- The different types of CDPs, and how to determine which is best for your needs
Customer data platforms represent a complete shakeup of enterprise marketing technology, and so need to be reckoned with by everyone.
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