The new consumer marketing: This time it’s personal
In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them.
A new generation of direct-to-consumer (DTC) brands like Venmo, GOAT, and Airbnb are reimagining relationship management and transforming the marketing world.
Download the guide, compliments of mParticle, and learn:
- How DTC brands are pioneering a new breed of Customer Relationship Management (CRM)
- The key differences between IT-controlled CRM and the more modern, growth-oriented paradigm
- What this means for B2C marketers of all types
Learn what a Customer Data Platform (CDP) is and how it can help you create better customer experiences
Build a CDP business case
Learn how to create a better business case for a CDP and measure its impact on ROI
Select & design a CDP
Learn how to integrate tools and orchestrate data across your entire martech stack
Win the mobile moment
Foster mobile growth with a stack that collects, integrates, and activates your mobile, web, and app data