GuidesSeptember 20, 2018

The new consumer marketing: This time it’s personal

In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them.

A new generation of direct-to-consumer (DTC) brands like Venmo, GOAT, and Airbnb are reimagining relationship management and transforming the marketing world.

Download the guide, compliments of mParticle, and learn:

  • How DTC brands are pioneering a new breed of Customer Relationship Management (CRM)
  • The key differences between IT-controlled CRM and the more modern, growth-oriented paradigm
  • What this means for B2C marketers of all types

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