The new consumer marketing: This time it’s personal
In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them.
A new generation of direct-to-consumer (DTC) brands like Venmo, GOAT, and Airbnb are reimagining relationship management and transforming the marketing world.
Download the guide, compliments of mParticle, and learn:
- How DTC brands are pioneering a new breed of Customer Relationship Management (CRM)
- The key differences between IT-controlled CRM and the more modern, growth-oriented paradigm
- What this means for B2C marketers of all types
Learn what a Customer Data Platform (CDP) is and how it can help you create better customer experiences
Build a CDP business case
Learn how to create a better business case for a CDP and measure its impact on ROI
Select & design a CDP
Learn how to integrate tools and orchestrate data across your entire martech stack
Win the mobile moment
Foster mobile growth with a stack that collects, integrates, and activates your mobile, web, and app data
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.