Collection:

Win the mobile moment

01/07

Guides—September 20, 2018

The new consumer marketing: This time it’s personal

In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them.

A new generation of direct-to-consumer (DTC) brands like Venmo, GOAT, and Airbnb are reimagining relationship management and transforming the marketing world.

Download the guide, compliments of mParticle, and learn:

How DTC brands are pioneering a new breed of Customer Relationship Management (CRM)
The key differences between IT-controlled CRM and the more modern, growth-oriented paradigm
What this means for B2C marketers of all types

All Collections

CDP fundamentals

Learn what a Customer Data Platform (CDP) is and how it can help you create better customer experiences

Build a CDP business case

Learn how to create a better business case for a CDP and measure its impact on ROI

Select & design a CDP

Learn how to integrate tools and orchestrate data across your entire martech stack

Win the mobile moment

Foster mobile growth with a stack that collects, integrates, and activates your mobile, web, and app data

Safeguard customer privacy & trust

Prioritize your customers' data privacy with these best practices for secure data collection, storage, and usage

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo

Startups can now receive up to two years of complimentary access to mParticle. Learn more

Win the mobile moment

The new consumer marketing: This time it’s personal

Get the Guide

All Collections

Get started with mParticle today