GuidesOctober 19, 2020

Generic data infrastructure isn’t enough

Can your data stack keep up with the personalization, measurement, and customer support demands of your team? Download this free customer data infrastructure guide to learn how you can use a CDI to support scalable customer engagements across every touchpoint, channel, and device.

Customers have more devices and touchpoints than ever before, creating an increasingly complex customer data ecosystem. To deliver the scalable customer engagements expected by customers, teams need to build data stacks capable of supporting personalization and measurement across the entire customer journey. But, despite considerable investments in customer engagement platforms, many are still finding their marketing technologies have considerable gaps in managing customer data even if their platforms initially seem to pass the “sniff test.”

Scalable customer engagement with a CDI

Download this free guide to learn how a Customer Data Infrastructure (CDI, or CDP) can provide you with the foundational infrastructure to create differentiating customer engagements as well as:

  • The importance (and challenges) of data integration, connectivity, and interoperability
  • How to use a CDP as a foundation of true CRM
  • An overview of the CDP landscape
  • Customer data management platform strategy considerations


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