Data ownership and an in-house approach: Activating first-party data in the programmatic world
In this webinar on demand, watch mParticle Co-Founder & CEO Michael Katz and Beeswax CEO Ari Paparo discuss how to effectively integrate and activate on first-party data.
Learn how taking an in-house approach to first-party data activation can help you turn programmatic into a powerful revenue channel.
Watch this on-demand webinar to:
- The challenges of integrating first-party data
- The impact of first-party data in programmatic
- How in-housing programmatic creates is the most efficient method
- mParticle CEO & Co-Founder, Michael Katz
- Beeswax CEO, Ari Paparo
Latest from mParticle
19 Marketing Technologists to Watch in 2019
The 19 marketing technologists that are making an impact today and paving the path for the innovation of tomorrow.
Improve customer experience and ROI with dynamic A/B testing
Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.
Introducing Data Master Advanced Search
The new Data Master Advanced Search feature empowers marketing, analytics, product, and engineering teams to track down exactly the data points they need to power business and product initiatives faster than ever.
Get started with mParticle today
Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.