How GOAT uses full funnel data for a user-centric Facebook program
Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.
The key to a successful eCommerce Facebook program lies in the ability to leverage the full customer journey of events—both in-app and on the web. With mParticle at the center of their marketing stack, GOAT accesses events across devices and builds them into real-time audiences to optimize their Facebook program for the best ROI possible.
Join GOAT's Director of Growth, Mike Phu, and mParticle’s Head of Customer Marketing, Alex Maguire, as they discuss how GOAT:
- Improved marketing operational efficiency by 52%
- Built a Facebook growth strategy across the funnel with heartbeat events at each level
- Accessed a holistic data plan organizing events across devices
- Connected their own customer data across mobile and web with third party tools and vendors like Facebook
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