Get granular with streaming media metrics—learn how with mParticle
One implementation, all your content engagement metrics, all major media platforms and players. Watch the webinar on demand to learn more.
Tracking media performance shouldn’t be difficult
Collecting meaningful data on how customers interact with media content to power marketing, analytics, product, and engineering initiatives is more important than ever, but getting all of this data and making it actionable can quickly become near-impossible thanks to an ever-growing list of tools onboarded to meet different stakeholders’ needs.
Listen in as mParticle's Head of Product Marketing, Shabih Syed, and Senior Director of Product Management, Michael Kleeman, discuss how to set up the Media SDK and how it can provide media companies with a single implementation to:
- Collect real-time content performance metrics across devices and platforms with a single implementation
- Combine media metrics with user engagement data from all other digital touchpoints to get a holistic understanding of your customers’ journeys
- Identify points of friction, personalize on-page experiences, and target users with relevant recommendations based on content consumption
Latest from mParticle
Incentivize lapsed customers in-store with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.
Drive unique customer experiences everywhere with mParticle’s Profile API
The new Profile API allows you to leverage mParticle’s comprehensive, omnichannel user profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTPS request.
Win back at-risk customers in-app and through customer service using Profile API
Follow this workflow to learn how you can use mParticle’s Profile API to identify customers who are at risk of churning at key points in the customer journey, both in-app and through customer service channels.