2019 Mobile Growth Trends Guide
Industry experts predict the mobile growth trends that will lead the way in 2019.
With mobile at the forefront, the marketing technology landscape continues to evolves and shape the future of customer experience. mParticle shares the perspectives of mobile growth experts who reveal four big trends to watch in the coming year.
Get their predictions and learn about the mobile growth trends that will transform marketing in 2019:
- Privacy & security drive better data governance
- Experimentation culture goes mainstream
- Marketing technology improvements bring single views of the customer to life
- Customer experience gets more data-driven
Latest from mParticle
Miss the bloat: Improving mobile user experience through SDK abstraction
Mobile is a critical touchpoint for modern B2C brands, large and small, but it can quickly go wrong. Performance-impacting bloat and arduous testing and managing of multiple services and integrations can impact user experiences negatively on mobile. Join us on April 16 at 3pm ET to learn how you can leverage SDK abstraction so your app can have all the functionality, with none of the dependencies, for better mobile experiences.
Personalization strategies across online and offline channels
Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.
CCPA Compliance with mParticle
Learn how mParticle can help you comply with the upcoming California Consumer Privacy Act of 2020 (CCPA), slated for enforcement on July 1, 2020.