How to make your customer's journey unforgettable: Data, ads, strategy
Join mParticle and Criteo at 12pm ET on March 28th 2019 to learn how to leverage your data to create the best customer experience.
Part 3: How to Make Your Customer's Journey Unforgettable: Data, Ads, Strategy
Each customer has a journey. And every journey is unique.
But how do you really get in front of your audience when the ad market is so saturated? And how do you make sure that your ads are relevant?
It all comes down to your data. And how you use it.
Watch mParticle & Criteo’s “Part 3: How to Make Your Customer's Journey Unforgettable,” to find out how to leverage your data to reach new audiences, convert new customers, and re-engage loyal shoppers.
This on-demand webinar will help you learn:
- What the shopper journey looks like
- How Marketers Use & Spend on Different Channels
- How to Build a Cross-Device Strategy
Part 1: Global Conversion Tactics in 2019
When Criteo surveyed 901 marketers around the globe in partnership with Euromonitor International, we wanted to know one thing: what really drives the most conversions? Find out in our on-demand webinar.
Part 2: Ad Tech 2020: AI, Algorithms, Audiences
In part two of the Rethinking Ad-Tech series, Criteo will break down the impact that AI has had on the ad tech field. We’ll discuss not just how AI has created cutting-edge ad experiences for today, but what’s just on the horizon for tomorrow.
Latest from mParticle
Cross-border data flows and Privacy Shield
On July 16, 2020, the Court of Justice of the European Union issued a ruling that declared Privacy Shield invalid. Privacy Shield was a program administered by the US Department of Commerce that enabled mParticle and other Privacy Shield participants to transfer EU personal data into the US. We appreciate that mParticle customers who process EU data may have important questions about the impact of this ruling.
Executive Panel: The Digital Future of Food & Beverage
Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.
Data Partners Program: Seamless first- and third-party data enrichment
The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.
Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute
If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.