Resources

Guides

The Straight Talk on CDPs

Download the Winterberry Group report, courtesy of mParticle

Webinars

Unify customer data to a single customer view

Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.

Webinars

Build contextual, cross-channel experiences

Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.

Webinars

How to create unforgettable customer journeys

Join mParticle and Criteo at 12pm ET on March 28th 2019 to learn how to leverage your data to create the best customer experience.

Guides

Improve your mobile retargeting with Aarki

This workflow shows you how to create more granular, contextualized audience segments to better inform your real-time bidding for mobile retargeting at scale with Aarki and mParticle's AudienceSync User Attribute Forwarding feature.

Webinars

Best practices for implementing the mParticle SDK in your mobile app

Learn how you can simplify mobile tagging by instrumenting the mParticle SDK in your app. Collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles.

Webinars

Data management for omnichannel retail brands

Learn how retailers and QSRs can provide a better customer experience—and drive an increase in same-store sales—by using a Customer Data Platform (CDP).

Guides

Manage user consent with OneTrust

This guide will show you how to collect, store, and share customer data according to user consent choices and data management requests across your organization by integrating OneTrust and mParticle.

Guides

Infographic: Qualitative analytics from AppSee

Check out this infographic to learn how mParticle and Appsee integrate to provide you with qualitative analytics for your Android or iOS app.

Guides

Connect mobile and web data to Adobe Analytics

This workflow will show you how to use mParticle to collect user engagement data and attributes from your web and mobile/connected device properties and connect them to Adobe Analytics in a matter of minutes.

Webinars

Data ownership and an in-house approach: Activating first-party data in the programmatic world

In this webinar on demand, watch mParticle Co-Founder & CEO Michael Katz and Beeswax CEO Ari Paparo discuss how to effectively integrate and activate on first-party data.

Guides

CDP use case guide

A customer data platform is only as valuable as the business use cases it supports. Learn how to ground your vendor selection and roadmap in canonical use cases to avoid disappointment and accelerate success.