Resources

Guides

Improve your mobile retargeting with Aarki

This workflow shows you how to create more granular, contextualized audience segments to better inform your real-time bidding for mobile retargeting at scale with Aarki and mParticle's AudienceSync User Attribute Forwarding feature.

Abril McCloud

Webinars

Best practices for implementing the mParticle SDK in your mobile app

Learn how you can simplify mobile tagging by instrumenting the mParticle SDK in your app. Collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles.

February 26, 2019
Webinar on demand graphic.

Webinars

Data management for omnichannel retail brands

Learn how retailers and QSRs can provide a better customer experience—and drive an increase in same-store sales—by using a Customer Data Platform (CDP).

February 01, 2019
manage compliance

Guides

Manage user consent with OneTrust

This guide will show you how to collect, store, and share customer data according to user consent choices and data management requests across your organization by integrating OneTrust and mParticle.

Guides

Infographic: Qualitative analytics from AppSee

Check out this infographic to learn how mParticle and Appsee integrate to provide you with qualitative analytics for your Android or iOS app.

Guides

Connect mobile and web data to Adobe Analytics

This workflow will show you how to use mParticle to collect user engagement data and attributes from your web and mobile/connected device properties and connect them to Adobe Analytics in a matter of minutes.

Abril McCloud
data ownership

Webinars

Data ownership and an in-house approach: Activating first-party data in the programmatic world

In this webinar on demand, watch mParticle Co-Founder & CEO Michael Katz and Beeswax CEO Ari Paparo discuss how to effectively integrate and activate on first-party data.

December 20, 2018
build-your-customer-data-platform-roadmap-mparticle-guide

Guides

CDP use case guide

A customer data platform is only as valuable as the business use cases it supports. Learn how to ground your vendor selection and roadmap in canonical use cases to avoid disappointment and accelerate success.

b2c data management webinar

Webinars

How customer-obsessed brands manage data

In this on-demand webinar, hear mParticle's CMO and Head of Solutions Engineering as they share how top B2C brands use data differently than everyone else.

November 09, 2018

Webinars

Know your customers through data and experimentation

Learn how to fuel your entire tech stack with customer data in this on-demand webinar with mParticle and Mixpanel.

October 17, 2018
Clearbit and mParticle Webinar on Demand

Webinars

Beyond the Hype: Getting started on your Artificial Intelligence (AI) for marketing journey

Learn how to get your data ready for predictive personalization in this on-demand webinar.

Abril McCloud – August 13, 2018

Videos

Where does mobile data fit in your infrastructure?

Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.

Abril McCloud – August 10, 2018