Resources

Webinars

Bringing AI to your marketing stack

Watch Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.

Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

Webinars

mParticle Education Series: Decision Making, Data, and Poker with Annie Duke

Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat.

Webinars

Webinar: Best practices—Implementing a CDP

Hear experts from mParticle as they discuss how to implement a CDP using best practices to help you harness and activate your customer data.

June 05, 2018

Guides

Infographic: How GDPR will impact customer data usage

The GDPR is fundamentally changing the way companies can collect and use customer data. Are you ready?

Videos

Programmatic IO session: Best practices for implementing a CDP

Watch the recording of mParticle's workshop at Programmatic IO San Francisco covering key CDP use cases and the best practices you should follow for implementing a CDP into your tech stack.

April 11, 2018

Videos

How top brands create "wow" moments with data

Watch mParticle CMO David Spitz's keynote at MAU 2018 on the future of customer experience in a connected age, and why some brands succeed where most currently fail.

April 27, 2018

Videos

Simplify and optimize event data collection

Bleacher Report was able to simplify and optimize their event data collection with mParticle’s single, seamless SDK; saving their product team hours of engineering work.

Videos

Customer Success Story: Postmates

Postmates connected its entire marketing stack around a single source of truth.

Guides

The retailer's guide to winning in the mobile moment

Identify and design mobile experiences that will supercharge your digital and physical commerce revenues

Guides

The new consumer marketing: It’s personal.

In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them. Learn more about Customer Data Platforms and why many are calling them the new CRM.