Resources

Videos

Customer Success Story: Postmates

Postmates connected its entire marketing stack around a single source of truth.

event data collection

Videos

Simplify and optimize event data collection

Bleacher Report was able to simplify and optimize their event data collection with mParticle’s single, seamless SDK; saving their product team hours of engineering work.

Guides

The retailer's guide to winning in the mobile moment

Identify and design mobile experiences that will supercharge your digital and physical commerce revenues

new crm

Guides

The new consumer marketing: It’s personal.

In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them. Learn more about Customer Data Platforms and why many are calling them the new CRM.

Webinars

Acquiring High-Value Users, The Right Way

Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.

Jessica Lindsay – August 03, 2016

Videos

Why users prefer apps to web

MoLabs Founder & CEO, Jim Payne, discusses the difference between apps and web and what’s next in mobile.

Jessica Lindsay – July 15, 2016

Videos

What’s next in mobile marketing

Mobile marketing and business leaders from Airbnb, Foursquare, and more talk about what’s next.

Team mParticle – July 20, 2016

Videos

App engagement lessons from Spotify

Growth Marketing Consultant Dimitar Dzharov discusses the shift in focus from acquisition to engagement in mobile app marketing.

Jessica Lindsay – July 19, 2016

Videos

Inside Starwood’s Mobile Marketing Stack

Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.

Team mParticle – July 15, 2016

Webinars

08.30.16 | Maximizing the Lifetime Value of App Users

Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.

Jessica Lindsay – August 30, 2016

Webinars

08.17.16 | Harnessing Mobile to Drive Omnichannel Success

Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.

Jessica Lindsay – August 17, 2016

Webinars

10.27.16 | Mobile Data in a Multi-Screen World

mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.

Shana Pilewski – October 27, 2016