Resources

Guides

Infographic: How GDPR will impact customer data usage

The GDPR is fundamentally changing the way companies can collect and use customer data. Are you ready?

Videos

Programmatic IO session: Best practices for implementing a CDP

Watch the recording of mParticle's workshop at Programmatic IO San Francisco covering key CDP use cases and the best practices you should follow for implementing a CDP into your tech stack.

April 11, 2018

Videos

How top brands create "wow" moments with data

Watch mParticle CMO David Spitz's keynote at MAU 2018 on the future of customer experience in a connected age, and why some brands succeed where most currently fail.

April 27, 2018
event data collection

Videos

Simplify and optimize event data collection

Bleacher Report was able to simplify and optimize their event data collection with mParticle’s single, seamless SDK; saving their product team hours of engineering work.

Videos

Customer Success Story: Postmates

Postmates connected its entire marketing stack around a single source of truth.

Guides

The retailer's guide to winning in the mobile moment

Identify and design mobile experiences that will supercharge your digital and physical commerce revenues

new crm

Guides

The new consumer marketing: It’s personal.

In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them. Learn more about Customer Data Platforms and why many are calling them the new CRM.

Webinars

08.30.16 | Maximizing the Lifetime Value of App Users

Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.

Jessica Lindsay – August 30, 2016

Webinars

08.17.16 | Harnessing Mobile to Drive Omnichannel Success

Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.

Jessica Lindsay – August 17, 2016

Webinars

10.27.16 | Mobile Data in a Multi-Screen World

mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.

Shana Pilewski – October 27, 2016

Videos

5 Essential components of the mobile marketing stack

Prolific’s Al Harnisch on how mobile-first brands should think about their growth stacks.

Abril McCloud – May 19, 2017

Webinars

Acquiring High-Value Users, The Right Way

Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.

Jessica Lindsay – August 03, 2016