Bringing AI to your marketing stack
Watch Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.
The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
Customer Success Story: Postmates
Postmates connected its entire marketing stack around a single source of truth.
Simplify and optimize event data collection
Bleacher Report was able to simplify and optimize their event data collection with mParticle’s single, seamless SDK; saving their product team hours of engineering work.
The retailer's guide to winning in the mobile moment
Identify and design mobile experiences that will supercharge your digital and physical commerce revenues
The new consumer marketing: It’s personal.
In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them. Learn more about Customer Data Platforms and why many are calling them the new CRM.
Acquiring High-Value Users, The Right Way
Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.
Why users prefer apps to web
MoLabs Founder & CEO, Jim Payne, discusses the difference between apps and web and what’s next in mobile.
What’s next in mobile marketing
Mobile marketing and business leaders from Airbnb, Foursquare, and more talk about what’s next.
App engagement lessons from Spotify
Growth Marketing Consultant Dimitar Dzharov discusses the shift in focus from acquisition to engagement in mobile app marketing.
Inside Starwood’s Mobile Marketing Stack
Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.
08.30.16 | Maximizing the Lifetime Value of App Users
Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.
08.17.16 | Harnessing Mobile to Drive Omnichannel Success
Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.