The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
Data quality management for developers
Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.
08.30.16 | Maximizing the Lifetime Value of App Users
Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.
08.17.16 | Harnessing Mobile to Drive Omnichannel Success
Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.