Make better decisions with improved attribution
Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.
Learn how mParticle integrates with the world’s leading attribution vendors to help brands like Overstock, Spotify, Airbnb, and Venmo better understand the value of their campaigns, audiences, and channels.
In the virtual demo, John Joe Smith (Senior Director of Business Development) and Patrick Crosby (Senior Director of Partner Solutions) cover how to connect to attribution tools easily and quickly via mParticle. Attendees will learn how to:
- Set up a mobile data integration with attribution partners like Appsflyer, Kochava, Adjust, and Tune
- Ingest attributed data sets back into mParticle and send to marketing tools for more accurate optimization
- Walk through a real use case on activating your attribution and discuss cross-channel attribution strategies like leveraging organic insights for paid campaigns
Latest from mParticle
SIIA names mParticle as the Best Customer Data Platform (CDP) Solution
Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.
CX Exchange for Retail
Join mParticle at Europe's leading retail-focused customer experience event in London July 3-4, 2019.
Marketing as a growth engine: Mayur Gupta on creating an always-on marketing machine
At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.