Make better decisions with improved attribution
Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.
Learn how mParticle integrates with the world’s leading attribution vendors to help brands like Overstock, Spotify, Airbnb, and Venmo better understand the value of their campaigns, audiences, and channels.
In the virtual demo, John Joe Smith (Senior Director of Business Development) and Patrick Crosby (Senior Director of Partner Solutions) cover how to connect to attribution tools easily and quickly via mParticle. Attendees will learn how to:
- Set up a mobile data integration with attribution partners like Appsflyer, Kochava, Adjust, and Tune
- Ingest attributed data sets back into mParticle and send to marketing tools for more accurate optimization
- Walk through a real use case on activating your attribution and discuss cross-channel attribution strategies like leveraging organic insights for paid campaigns
Latest from mParticle
2020 Predictions: Customer data management practices
When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.
The difference between CDPs, DMPs, and CRMs
Discover the distinctions between these three very different martech solutions and which uses cases is best suited to your chosen technology provider.
Incentivize lapsed customers in-store with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.