Infographic: Qualitative analytics from AppSee
Check out this infographic to learn how mParticle and Appsee integrate to provide you with qualitative analytics for your Android or iOS app.
Using BI and analytics tools to gain a better understanding of the customer journey is essential to business success. In addition to running experiments, however, it’s equally as important to leverage results to deliver experiences that create value for customers.
mParticle makes it possible to unify all of your customer data and analytics results in a single, unified platform, and further to activate those insights across channels in real-time for tangible business results. Appsee is a mobile app analytics platform that offers you powerful, qualitative analytics tools that enable you to track and optimize the UX in your app.
With mParticle and Appsee integration, it’s now possible to:
- Use Appsee’s Qualitative Analytics to understand in-app metrics such as session events, conversions, crashes, and navigation paths
- Tie those results to persistent profiles within mParticle and use those learnings to inform marketing and product decisions across channels
To learn more, you can explore the infographic here.
Latest from mParticle
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
What are the 4 biggest challenges food and beverage brands are facing today?
Incorporating digital experiences in the food and beverage customer experience has become critical for success during the COVID-19 pandemic, and it will likely continue to be important in the future. Learn more about the biggest challenges brands are facing, and how some of the industry's leading innovators are adapting.
Improve mobile app performance with SDK testing and optimization
Implementing third-party SDKs in your mobile app allows Marketers and Product Managers to get data into the tools they love, but unstable third-party code can impact mobile performance and drain engineering resources. Learn how you can get high quality customer data to your team's favorite tools without having to manage excess third-party code.
Executive Panel: The Digital Future of Food & Beverage
Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.