Customer Data Management Best Practices for Omnichannel Retail & QSR brands
Learn how retailers and QSRs can provide a better customer experience—and drive an increase in same-store sales—by using a customer data platform (CDP).
Listen to experts from mParticle and Winterberry Group discuss:
- What is and isn’t a CDP
- How leading retail and QSR enterprises are using CDPs and why
- Where a CDP typically sits in the enterprise architecture
- What’s next for the CDP category
- Austin Hay, Vice President, The Growth Practice
- Michael Harrison, Managing Director, Winterberry Group
- Moderator: Alexandra Maguire, Head of Customer Marketing, mParticle
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