WebinarsMarch 1, 2019

Customer data management best practices for omnichannel retail & QSR brands

Learn how retailers and QSRs can provide a better customer experience—and drive an increase in same-store sales—by using a customer data platform (CDP).

Listen to experts from mParticle and Winterberry Group discuss:

  • What is and isn’t a CDP
  • How leading retail and QSR enterprises are using CDPs and why
  • Where a CDP typically sits in the enterprise architecture
  • What’s next for the CDP category

Speakers:

  • Austin Hay, Vice President, The Growth Practice
  • Michael Harrison, Managing Director, Winterberry Group
  • Moderator: Alexandra Maguire, Head of Customer Marketing, mParticle
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