Unify mobile and web data into a single customer view
Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.
Leading brands, like Overstock and Jet.com, rely on mParticle to create a single view of their customers across their marketing channels (e.g., mobile, CRM and Web).
In this tutorial, mParticle’s Anthony Westmoreland will share how the platform can be used to:
- Unify data across devices to understand the customer journey and improve their experience
- Map anonymous behaviors into a known customer ID across devices
- Govern and respect a user’s privacy when mashing data sets
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