The Straight Talk on CDPs
Download the Winterberry Group report, courtesy of mParticle
In the past few years, Customer Data Platforms (CDPs) have emerged as a modern infrastructure alternative to traditional databases that cannot cope with the speed, volume, variety or ever-evolving governance requirements of today’s customer data. They address themselves to a long-existing challenge: Wrangling customer data into a persistent, universal profile, and making the data available for analysis and action in order to improve the customer experience (CX).
In February 2019, Winterberry Group, in partnership with the Association of National Advertisers (the “ANA”), surveyed more than 400 marketers, advertisers, publishers, technology developers and marketing service providers with the goal of capturing best practices and establishing an industry-standard definition of what it means to be CDP.
The conclusion: More than 80% of companies currently classifying themselves as CDPs are not actually CDPs.
Download the report today, courtesy of mParticle, to learn:
- What is a CDP — and why is it critical to modern marketing?
- How do CDPs differ from other, data-centered marketing technologies?
- What are the primary use cases for CDPs today? How are they likely to mature?
- How has the CDP market evolved over time? How will it evolve over the coming years?
- What key considerations should brands take into account before engaging a CDP?
Latest from mParticle
Amplify 19: Conference Recap
Your digest on the themes and announcements from Amplitude's annual product conference.
Data is a team sport: Q4 feature announcements
Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.
Power your audio and video engagement analytics with mParticle's Media SDK
Today, mParticle is announcing the release of Media SDK—a single solution to track all your media data collection needs across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.