Webinars
Eclipse customers’ expectations: How the Wall Street Journal optimizes campaign targeting with AI
Tune in to this 45 minute live workshop on May 3rd to learn more about how the Wall Street Journal improves personalization programs with predictive insights—and you can too.
Guides
The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
mParticle Education Series: Decision Making, Data, and Poker with Annie Duke
Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat.
Inside Starwood’s Mobile Marketing Stack
Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.
The critical components of a customer data layer
Learn how forward-thinking brands are breaking down the data silos, why not all data platforms are created equal and the 5 defining characteristics of modern, API-led customer data infrastructure.
5 Essential components of the mobile marketing stack
Prolific's Al Harnisch on how mobile-first brands should think about their growth stacks.
