Resources

Exploring Composability in the Customer Data Stack

Are you ready to evolve your approach to customer data management? Dive into this recorded panel session featuring Karan Gupta, Head of CRM at Marley Spoon; Sunil Pereira, Principal, Industry Specialist - Advertising & Marketing at AWS; and Chee Chew, CPO at mParticle. Together, they delve into the rise of composability within the customer data stack and share strategies to maximize your data's business impact.

Eclipse customers’ expectations: How the Wall Street Journal optimizes campaign targeting with AI

Tune in to this 45 minute live workshop on May 3rd to learn more about how the Wall Street Journal improves personalization programs with predictive insights—and you can too.

Geeked and fired up: How to take your loyalty program to the next level

Join Kevin Haag, Senior Director of Customer Data Platforms at Bounteous, Ellen Green, VP of Growth Marketing / CRM / Loyalty at Bounteous, and James Fang, VP of Product Marketing at mParticle, for a fireside chat focused on how to take your loyalty program to the next level by increasing personalization across the customer journey.

Level up your first-party data strategy with Meta + mParticle

Check out this on-demand webinar with Ruxanda Barba, Product Partnerships Manager at Meta, and Justin Avioli, Solutions Engineer at mParticle, to learn best practices for unlocking the power of first-party data and improving the effectiveness of Meta campaigns with mParticle.

Upleveling your customer data: data maturity and customer journeys

Join Katarina French, Senior Manager of Customer Data Strategy & Commercialization at Myplanet and Jonathan Senin, Senior Product Marketing Manager at mParticle for a fireside chat focused on how to build a strong foundation of customer data to make better decisions.

Bringing AI to your marketing stack

Watch Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.

Why the “modern data stack” isn't the answer — 5 leaders dive in

Michael Katz, CEO and co-founder of mParticle, is joined by Lauren Balik, Principal and Owner of Upright Analytics, Chad Sanderson, Head of Product for Data Platform at Convoy, Ethan Aaron, Founder and CEO of Portable, and David Yaffe, Founder and CEO of Estuary, as they highlight how brands like Airbnb, Burger King, Venmo, and Overstock evaluate the technology they need to stay successful and deliver meaningful experiences to their customers.

Powering Game-Changing Experiences Ahead of a Cookieless World

Join us on July 19 for a webinar with mParticle and OneTrust on how to deliver trusted experiences using consented first-party data.

Women in MarTech | Part 2

Check out this powerful panel of women leaders from across the MarTech space who came together to share their experiences and expertise. In this recording, they chat about their personal story and hustles, current industry hot topics and trends, and some world-class customer experience practices.

It's Time to Turn Data Chaos into Order

Watch on-demand to learn how to solve customer data challenges and translate your customer data into business value.

Exploring Journeys: Your path to cross-channel customer experiences

Watch on-demand as the mParticle CEO and team share exciting news about our newest product, Journeys!

Learn to build powerful customer experiences with mParticle in our on-demand demo

Join our on-demand demo with mParticle. We walk through how businesses like yours can build powerful customer experiences with mParticle in this interactive demo experience. 

Democratizing customer data: Comparing the modern data stack and customer data platforms

Chris Sell, CEO and co-founder of Flywheel Software, and Michael Katz, CEO and co-founder of mParticle highlight how companies can evaluate and measure best-in-class solutions, and do more with your customer data.

mParticle & Indicative: Accelerate your customer data strategy

Watch this fireside chat with Michael Katz, CEO and Founder of mParticle, Jeremy Levy, former CEO and co-founder of Indicative, and Chee Chew, Chief Product Officer to learn more about their joint strategic vision helping brands accelerate their time to data value.

mParticle Education Series: Data and Competitive Advantage with Chee Chew

Watch Chee Chew, CPO of mParticle, share his learnings from working with data-centric businesses like Amazon.

Realize the full benefit of customer data with our new Data Planning tools and templates

Learn how data planning mitigates bad data early by aligning key stakeholders, setting expectations, and managing inevitable changes to achieve better outcomes and scale your business.

mParticle Education Series: Decision Making, Data, and Poker with Annie Duke

Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat.

mParticle Education Series: How to build your first-party data strategy

Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.

Build a high quality customer data pipeline to accelerate growth

Customer data quality is critical to making successful marketing and analytics decisions. Learn more about how you can protect data quality with mParticle during this comprehensive walkthrough of our data quality toolset.

Driving digital transformation in financial services

Digital transformation in financial services has changed from being a goal for the future to a necessity for survival in the present. Hear how industry leaders are successfully driving digital transformation in their organizations.

The Digital Future of Food & Beverage

Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.

Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute

If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.

mParticle Linting: Real-time event feedback

mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.

Ensure proper event collection at run time

With mParticle's Data Planning API and CLI, developers have the freedom to work from any operating system and enable interaction with various mParticle services through simple terminal commands, making it easier to ensure proper event collection at run time.

Data quality management for developers

Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.

Live Customer Data Platform Demo and Q&A

Heard about CDPs before, but still yet to see how they work or what you can do with them?

Online and offline personalization strategies

Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.

Get your flywheel in motion with Data Master

Learn how mParticle's Data Master enables you to improve data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.

How Drybar is powering location-based marketing

Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.

Powering audience segmentation with mParticle

Watch the webinar recording to learn how you can leverage mParticle's audience suite capabilities to create a customer-centric product roadmap, personalize messaging, and improve overall customer experience.

Get granular with streaming media metrics

mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.

Inside GOAT's full-funnel growth strategy

Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.