Resources

data ownership

Data ownership and an in-house approach: Activating first-party data in the programmatic world

In this webinar on demand, watch mParticle Co-Founder & CEO Michael Katz and Beeswax CEO Ari Paparo discuss how to effectively integrate and activate on first-party data.

December 20, 2018
b2c data management webinar

How customer-obsessed brands manage data

In this on-demand webinar, hear mParticle's CMO and Head of Solutions Engineering as they share how top B2C brands use data differently than everyone else.

November 09, 2018

Know your customers through data and experimentation

Learn how to fuel your entire tech stack with customer data in this on-demand webinar with mParticle and Mixpanel.

October 17, 2018
Clearbit and mParticle Webinar on Demand

Beyond the Hype: Getting started on your Artificial Intelligence (AI) for marketing journey

Learn how to get your data ready for predictive personalization in this on-demand webinar.

Abril McCloud – August 13, 2018
overstock personalization

Inside Overstock's Personalization Engine

Learn how Overstock powers personalization across web, email, mobile, and beyond.

cdp gdpr

Support GDPR compliance with a CDP

GDPR readiness starts with data controls. A Customer Data Platform can help. Watch this webinar to learn how.

Alexandra Maguire – December 12, 2017

Webinar: Best practices—Implementing a CDP

Hear experts from mParticle as they discuss how to implement a CDP using best practices to help you harness and activate your customer data.

June 05, 2018

08.30.16 | Maximizing the Lifetime Value of App Users

Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.

Jessica Lindsay – August 30, 2016

08.17.16 | Harnessing Mobile to Drive Omnichannel Success

Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.

Jessica Lindsay – August 17, 2016

10.27.16 | Mobile Data in a Multi-Screen World

mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.

Shana Pilewski – October 27, 2016

Acquiring High-Value Users, The Right Way

Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.

Jessica Lindsay – August 03, 2016