Bringing AI to your marketing stack
Watch Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.
The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
Data ownership and an in-house approach: Activating first-party data in the programmatic world
In this webinar on demand, watch mParticle Co-Founder & CEO Michael Katz and Beeswax CEO Ari Paparo discuss how to effectively integrate and activate on first-party data.
How customer-obsessed brands manage data
In this on-demand webinar, hear mParticle's CMO and Head of Solutions Engineering as they share how top B2C brands use data differently than everyone else.
Know your customers through data and experimentation
Learn how to fuel your entire tech stack with customer data in this on-demand webinar with mParticle and Mixpanel.
Beyond the Hype: Getting started on your Artificial Intelligence (AI) for marketing journey
Learn how to get your data ready for predictive personalization in this on-demand webinar.
Inside Overstock's Personalization Engine
Learn how Overstock powers personalization across web, email, mobile, and beyond.
Support GDPR compliance with a CDP
GDPR readiness starts with data controls. A Customer Data Platform can help. Watch this webinar to learn how.
Webinar: Best practices—Implementing a CDP
Hear experts from mParticle as they discuss how to implement a CDP using best practices to help you harness and activate your customer data.
08.30.16 | Maximizing the Lifetime Value of App Users
Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.
08.17.16 | Harnessing Mobile to Drive Omnichannel Success
Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.
10.27.16 | Mobile Data in a Multi-Screen World
mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.