Resources

Know your customers through data and experimentation

Learn how to fuel your entire tech stack with customer data in this on-demand webinar with mParticle and Mixpanel.

October 17, 2018
Clearbit and mParticle Webinar on Demand

Beyond the Hype: Getting started on your Artificial Intelligence (AI) for marketing journey

Learn how to get your data ready for predictive personalization in this on-demand webinar.

Abril McCloud – August 13, 2018
overstock personalization

Inside Overstock's Personalization Engine

Learn how Overstock powers personalization across web, email, mobile, and beyond.

cdp gdpr

Support GDPR compliance with a CDP

GDPR readiness starts with data controls. A Customer Data Platform can help. Watch this webinar to learn how.

Alexandra Maguire – December 12, 2017

Webinar: Best practices—Implementing a CDP

Hear experts from mParticle as they discuss how to implement a CDP using best practices to help you harness and activate your customer data.

June 05, 2018

Acquiring High-Value Users, The Right Way

Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.

Jessica Lindsay – August 03, 2016

08.30.16 | Maximizing the Lifetime Value of App Users

Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.

Jessica Lindsay – August 30, 2016

08.17.16 | Harnessing Mobile to Drive Omnichannel Success

Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.

Jessica Lindsay – August 17, 2016

10.27.16 | Mobile Data in a Multi-Screen World

mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.

Shana Pilewski – October 27, 2016