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THE MOBILE DATA PLATFORM

Selecting The Right Customer Data Platform For Your Business

A BUYER'S GUIDE

What's Inside:

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The customer data platform is one of the most central yet least understood components of the marketing technology stack. Selecting the right one requires asking the right questions. With this guide you will learn:

  • The 3 macro drivers of business value for CDPs
  • The 9 questions to ask of potential partners
  • What to look for when collecting customer references & why it's critically important