We’re excited to announce that mParticle has been selected as a Snapchat Partner, enabling brands to easily onboard their customer data in order to deliver a variety of more relevant Snap Ads.
For the past several years, Snapchat has been at the forefront of redefining video for the mobile era — up to 10-second vertical, full screen video ads with sound on. It’s mobile-native video at its best, and the results speak for themselves with 150+ million daily active Snapchatters watching 10+ billion video views a day.
In much the same way, we like to think of mParticle as redefining the customer data platform for a new generation of marketers. We provide the modern data infrastructure for leading brands such as Airbnb, Spotify, Venmo and Postmates to acquire, engage, and monetize their customers in a multi-screen era.
Once live with mParticle, marketers can use our Audience Builder tool to create and sync audience data directly to Snap through the Audience Match API. This has several key benefits:
- Real-Time. By eliminating the need to upload audiences manually, your Snapchat audience will always be in sync and up to date with the latest user data from your app, website and other marketing partners.
- Coordinated. Syncing data directly from mParticle also means you are now able to coordinate your Snap Ads with all your other marketing efforts. For example, you may be trying to inform a customer that there is a sale on her favorite pair of sneakers. You can set a rule that if she engages with your message on Snapchat, then send her an email, and remove her from targeting lists on other channels.
- Simple. Last but not least, the mParticle integration eliminates the engineering and operational complexity of connecting data so that, for example, you can more easily associate the customers you engaged with via Snap Ads campaigns to metrics such as app usage, purchase and lifetime value.
If you’re interested in finding out more about our integration with Snapchat, contact us using the form below.