Media

Boost engagement across media touchpoints

Capture a complete picture of media consumption by unifying and unlocking customer data across Web, Mobile, OTT, and IoT devices. Drive more engagements across brands with better understanding of the customer and personalize their experience with access to the right data.

“mParticle made it easy for us to maintain our SDKs in the app and implement new third party tools....is critical to our data pipe at this point.”

Ross Schwaber,

Director of Product Management

Monitor content performance in real time

Collect granular content engagement metrics from all major media players and platforms using mParticle’s Media SDK, implemented with a single SDK.

single customer view

Build 360-degree customer views

Pew Research reports that 66% of American adults now get their news on both desktop and mobile devices. Use mParticle’s deterministic identity framework to tie media metrics with user engagement data from all other digital touch points and get a holistic understanding of your customers’ journeys.

From content creation to distribution—increase audience engagement

Engage every potential audience—from the binge watcher to the lapsed reader—with the right content at the right time. With mParticle, you can leverage real-time and life-time audiences to segment your users based on their prior and current consumption activity.

Use mParticle to seamlessly integrate with leading Media & Entertainment tools and platforms

No more cold starts
Load historical data for immediate time to value.
Vendor A/B tests
Find the right vendor and test them out with historical data.
Save engineering hours
Spend less engineering time on integrations and maintenance.
Support privacy downstream
Collect consent and forward only the right data to your tools.

See all integrations

Get started with mParticle today

Connect with an mParticle expert to discuss how to integrate and orchestrate customer data the right way for your business.

Request a demo

Startups can now receive up to one year of complimentary access to mParticle. Learn more